Research and Consultancy Services
Our quality standards apply also in terms of service,
technical expertise and advice.
Market Understanding & Strategy
Usage & Attitudes
Consumer Segmentation
Opportunities & Niches
Market Potential Estimation
Shopper Studies
Exit Studies
Brand & Communication
Brand Perception Studies
Brand and Communication Tracking
Advertising Pre-testing
Drivers for Brand Growth
Marketing & Product Mix
Concept Test
Product Testing
Packaging Testing
User Experience (UX)
Pricing studies
Loyalty & Customer Experience
Mystery Shopping
Customer Journeys
Customer Satisfaction and NPS
Customer Lifetime Value
Targets Investigated
B2B | B2C | Shoppers
Patients and Caregivers
Physicians
Events participants
Children
Tools and Solutions
Whether you’re seeking to understand consumer behavior or drive business growth,
our tailored solutions are here to support your goals.
Quantitative
• Instant Online Research
• iSense BrandSense
• F2F, CATI, Online data collection
• Mystery visits
AI/ Innovative
• Neuromarketing
• iSense OmniPanel Insights
• iVent Vibe
• Social Media Listening
• Gamified concept testing
• UI / UX Reality
• Assisted shopping journeys (eyeglasses)
Qualitative
• Motivational research
• Ethnographic & In-Home
• In-depth & focus groups
• Mobile Qual & Instant Experience
• Online communities
• Immersive & Co-Creation Sessions
• Mobile Qual & Instant Experience
Data Quality Assurance
Clear validation process in place for all surveys run
by iSense Solutions
iSense Solutions has extensive experience in providing quantitative research to diverse clients across the globe. We conduct primary research using exhaustive quality guidelines.
Quality Control
- Questionnaire is reviewed for logical flow, language, phrasing, metrics.
- The use of programming software controls sampling, quotas, location and potential respondents’ frauds.
- Pilot surveys to monitor response quality, questionnaire flow, programming accuracy.
- End-to end fieldwork quality checks – 100% interviews recorded for face-to-face interviews and CATI
- In-house robust and secure hosting infrastructure in case of online surveys
Data Quality Checks
- Data collected goes through various levels of quality check.
- Checking final base structure and completeness, accuracy (according to questionnaire), response consistency
- Length of interviews
- Spontaneous answers
- Serial answers
- Contradictory answers
- Selection questions vs demographics
- Extreme values
- Awareness –usage consistency
The surveys not meeting the quality standards are rejected and replaced at no extra cost to the client.
Quality Assurance & Partner Selection
Partner Network
focus on quality
Preferred partner network build over 10 years of experience in market research. Continuously strengthening the engagements and relationship with partners. Sign NDAs, MSAs, etc. to ensure business relationships are legally binding
Project Execution
Groundwork
Provide detailed briefings, mock interviews to ensure the team is prepared to collect right set of data.
Ongoing Project
Management
Day-to-day status update and weekly calls to ensure correct and relevant data is included.
Capability
- Should have a well-spread network spanning US, Europe, Middle East, Africa, APAC, LATAM, etc. or regional specialization
- Reach in terms of target audience
- Partner should not be outsourcing our work
- For online project, it is checked that partner’s panel have valid respondents and do not allow for double opt-ins
Experience with iSense Solutions
- Based on our vast experience in different studies, we have a preferred list of partners capable of executing similar studies
- Partner’s confidence in delivering the desired results
Market Reputation
-
- Years in the business
- Client references and contacts
- Members of ESOMAR and other similar governing agencies
- Years in the business
Your advantages with iSense Solutions
Explore our end-to-end innovative market research
solutions
iOPI integrated techniques
- Behavior monitoring
- Neuromarketing
- Subconstious techniques
People and technology
- Experienced team
- Data and digital analytics software
- UX, Neuro, Eyetracking technology
Strategic approach
- Market estimates
- U&A, decisional process
- Segmentation, loyalty
Integrated view
- Trade marketing solutions
- Activations marketing solutions
- Consumer marketing solutions
What Our Clients Said
“I have been collaborating with the iSense Solutions team for over 5 years, during which we have defined and developed significant research projects that have influenced our company’s business decisions. The team members have been 100% committed to both quantitative and qualitative projects, and a very important aspect for me has been their flexibility in providing customized solutions and involving other team members with the necessary expertise for the project. The reports have always been comprehensive, and the responses to any questions have been prompt and well-reasoned demonstrating that the team has both the right skills and the necessary knowledge to provide relevant and useful insights for our business.”
Head of Research and Development, Leading TV Network
“Together with the iSense Solutions team, we have carried out a very successful collaboration over the past two years on valuable projects for us, both qualitative and quantitative. Throughout their execution, we have appreciated the availability of everyone involved in the project, their openness in providing solutions to all our needs, their attention to detail, the quality of reporting, and the adherence to agreed deadlines. All of these are arguments that recommend the iSense team for conducting studies with seriousness and professionalism.”
Insights and Testing Performance Manager, Global Telecom Provider
“In recent years, we have had the opportunity to work with the company iSense Solutions on various research studies, using multiple types of methodologies: customer satisfaction, mystery shopping, U&A, online communities, and others. iSense Solutions has successfully delivered all the projects, understood our research objectives and needs, and their recommendations have been actionable and helpful for our internal decisions.”
Pricing and Retail Manager, International Retailer DIY