iSense Solutions' Vision: Leaders in Innovation
Our vision is built on corporate values that drive innovation and
excellence in market research.
From Roots to Reach: iSense Solutions' Evolution
Who are we?
We are iSense Solutions – a market research company born from genuine curiosity and a deep passion for people.
We started with a simple yet powerful belief: data means nothing without understanding. And true understanding doesn’t come only from numbers — it comes from empathy, from asking the right questions, from active listening, and from the desire to truly grasp what people think and feel.
Why do we do what we do?
Because the world is changing fast. Because people behave differently from one day to the next. Because brands need more than just reports — they need clarity, context, and courage.
We want our insights to do more than sit in a PowerPoint — we want them to inspire real decisions. Decisions that transform brands, create more authentic connections between companies and customers, and drive value and positive change.
How do we work?
We bring together the best of both worlds:
- the scientific rigor of traditional research
- the agility and vision offered by innovation, AI, and emerging technologies
But most importantly, we work with and for people. Every study, every project is a collaboration, a partnership, a meaningful exchange of perspectives. We listen to your needs, we understand your challenges, and together we shape a research process that delivers real answers — not just results.
What defines us?
- Our authentic curiosity
- Respect for the consumer
- A deep care for quality and detail
- Professional ethics
- The courage to innovate
We are more than a research agency. We are your strategic partner in data-driven decision-making and in building a brand that truly matters.
And most importantly…
At the end of the day, what brings us the most joy isn’t a beautifully crafted chart or a flawless report.
It’s knowing that our work helped you make a better decision. To grow. To understand more deeply.
And maybe, to bring a bit of clarity to a data-driven world that’s becoming more complex every day.
iSense Management Team
Our team is comprised of talented and dedicated professionals who share a passion for innovation and excellence in market research.
Traian Nastase, Phd.
Managing Partner
Exp: +15 years
Andrei Canda, Phd.
Managing Partner
Exp: +15 years
Alina Zelezneac
Chief Research and Operations Officer
Exp: +15 years
Laura Rosca
Qualitative Research Director
Exp: +15 years
Liliana Tincu
Excellence Research Director
Exp: +15 years
Otilia Man
Research Consultant
Exp: +15 years
Alex Dudau
Data Analysis Manager
Exp: +15 years
Pedro Cosa
Senior Insights Consultant & UK Representative
Exp: +15 years
Mihaela Bute
Global Head of Marketing and Partnerships
Exp: +15 years
Company Achievements & Commitments
We consider ESG essential when planning for a bright future.
Member of:
Acquired certifications:
Some of the activities in which we are involved, include:
✔ We are certified with ISO 14001, which acts as a benchmark for our commitment to environmental protection, pollution prevention, waste minimization, and energy consumption reduction.
✔ We engage in academic partnerships to support scientific development by offering discounted prices or free research services.
✔ We are partners for the Master Program of Marketing Research (Academy Of Economic Studies, Bucharest) where we connect the young industry talents with business world, we offer internship programs, private scholarships and trainings to support young people’s access to the labour market.
✔ We perform self-financed studies and client-backed research on sustainability, which we communicate in public events, academic articles, and press releases to educate the public and other business entities on ESG.
✔ We have integrated online methodologies into our operations, significantly cutting down on travel-related CO2 emissions. We use only tablet collection for f2f studies, in order to completely eliminate paper from our operations.
✔ We donate 3-year-old IT equipment to NGOs that use it for disadvantaged children’s IT literacy and to help disadvantaged young people access to information and labor market.
✔ We are involved in encouraging and promoting blood donation initiatives.
We emphasize the importance of healthcare and leisure for employees, understanding that a healthy workforce is crucial for sustainable operations.
We contribute to reducing single-use plastic waste through the use of reusable utensils, cups, straws, and cutlery in the office, and by filtering drinking water.
iSense Solutions' Awesome Clients
We are proud to collaborate with a diverse range of clients who share our passion for innovation and excellence.
