With more than 10 years of experience in market research, both in Romania and internationally, iSense Solutions market research agency is for the second consecutive year the official research partner for UNTOLD and Neversea.
Today Neversea – Europe’s biggest beach festival starts, and iSense Solutions is the official research partner collecting the most relevant data on fan perceptions, the impact of brand activations and other relevant data for the organizers.
The iSense FestiVibe research tool collects important data on attendance intention, budget spent, type of ticket purchased, as well as data on the impact of the activities companies have at events, giving a complete picture from the fans’ perspective.
In the iSense FestiVibe – an overview of festivals in Romania survey, we asked Romanians which music festivals they know, and they mentioned: UNTOLD (97%), Neversea (90%), Electric Castle (83%), SAGA Festival (52%), Summer Well (52%), Sunwaves (23%), Nostalgia Retro-Disco-Future (22%), Beach, Please! (12%), Open Air Blue Air Blues Festival (12%), Massif (10%).
It’s shaping up to be a summer full of good music for all tastes and genres, and urban Romanians say they have already made their plans on how to attend: 43% of Romanians say they will buy a day ticket, 38% a season ticket and 13% say they will go by invitation.
Romanians have also calculated how much they will spend at these events: on average, between 391 and 816 lei, depending on the event and the number of days they will attend. This is for food and drink or other activities at the festivals and does not include the cost of tickets, transportation or accommodation.
Line-ups have been announced, participants are eagerly awaiting the events and organizers have started the countdown to the start, putting the finishing touches to the last details.
Partner companies have the great challenge to create the most attractive moments that will be memorable for the participants and create the perfect festival atmosphere. The business opportunities are excellent, it only remains for the most creative ideas to win the festival-goers’ memories.
The data is part of the iSense FestiVibe study. It involves a complex methodology pre-in-post, before, during and after the festival. The pre-festivals survey was conducted in February 2023 on a sample of 2500 respondents: 1500 respondents, online representative for urban, population 18-65, +1000 festival attendees, maximum margin of error +/- 2.53% at 95% confidence level. Data during the festival is collected qualitatively, through online community and ethnographic observations, and data after the festival is collected through face-to-face interviews after the festival and online.