Four out of ten Romanians search and follow promotions directly through apps or websites that have digital catalogs, according to a survey conducted by iSense Solutions for Shopfully Romania. In addition, 39% of respondents consult the digital catalogs available on store platforms, confirming that the digital environment has become the main point of information before buying.
The study also shows that most consumers use both printed and digital catalogs. However, digital catalogues are most frequently accessed, confirming that they are becoming an important channel for communication, loyalty and customer interaction.
“This behavior shows that Romanians are paying more and more attention to how they plan their purchases and manage their budget, and digital is becoming the main point of contact between consumers and retailers. Platforms aggregating offers and digital catalogs are not only information tools, but also ways for consumers to compare prices, track discounts and decide where to shop.
For retailers, these results confirm the importance of maintaining an active and up-to-date digital presence, with clear, easily accessible offers that are personalized according to users’ interests”, said Cătălin Pațachia, Country Manager Shopfully.
Romanians are planning their shopping more carefully
The study highlights that Romanians are increasingly planning their shopping, comparing prices, shopping around for discounts and using online to make inspired buying decisions. Digital is becoming not just the place to find deals, but also the place where they decide where, when and what to buy.
At the same time, people aged 35 to 44 prefer digital catalogs, while older people are more likely to consult printed catalogs. Women are also the most frequent promo watchers, with many checking offers weekly.
Given the growing importance of promotions in purchase decisions and the fact that many consumers actively use digital channels and continue to consult catalogs before buying, Shopfully positions itself as a valuable partner for retailers and brands. Shopfully’s platforms and apps help bridge the gap between consumers searching for deals and retailers who want to provide relevant information at the right time and in the right place.
Through the technologies used and by understanding buying behavior, Shopfully supports retailers in making promotions more visible in the digital environment, where most purchase decisions begin. First party data enables appropriate targeting, and content tailored to users’ interests allows retailers to reach target audiences more effectively, complementing traditional communication channels and improving communication.
Shopfully manages one of the largest shopper networks and acts as a strategic connector between brands and consumers. It provides access to behavioral insights that help retailers better plan promotional campaigns and build a more informed and relevant dialogue with their audience.
About Shopfully
Shopfully is the European leader in Drive to Store solutions, helping retailers and brands turn online search into shopping. It operates in 25 countries and has a team of over 1500 specialists. The company works with over 500 retailers and brands, reaching more than 400 million consumers globally through an extensive network of media partners, digital platforms and innovative technology solutions, including its own AI-powered hyperlocal marketing platform.