Tomorrow sees the start of UNTOLD – one of the world’s most anticipated music festivals, and market research agency iSense Solutions will be evaluating the activations of the brands in attendance for the second year running and gathering key data from attendees using innovative research tools.
“As an official research partner we will have a 360 evaluation, and with the help of the iSense FestiVibe research tool we will obtain data about the intention to participate in the next editions, the budget spent, but also the impact of the activities of the sponsors present“, says Andrei Elvădeanu, Quantitative Director iSense Solutions.
From the iSense FestiVibe – an overview of festivals in Romania, conducted at the beginning of the year, we already know which are the most popular festivals in Romania, and UNTOLD has the highest awareness, 97%, followed by Neversea (90%), Electric Castle (83%), SAGA Festival (52%), Summer Well (52%), Sunwaves (23%), Nostalgia Retro-Disco-Future (22%), Beach, Please! (12%), Open Air Blue Air Blues Festival (12%), Massif (10%).
It’s the beginning of the last month of summer, but the fun is in full swing. The organizers have prepared an edition with many surprises, but also memorable activities that will provide participants with unique experiences and build their loyalty.
“The partnership we started last year honors and strengthens our image as an innovative market research agency with a team of festival research experts. We use new research tools to get an overview of the festival, which helps the organizers to measure the impact of the event and to shape future editions“says Andrei Canda, Managing Partner iSense Solutions.
Fans have already made their schedule and are expected in Cluj-Napoca from tomorrow, August 3 until Sunday, August 6, for an unforgettable experience.
The data is part of the iSense FestiVibe study. It involves a complex methodology pre-in-post, before, during and after the festival. The pre-festivals survey was conducted in February 2023 on a sample of 2500 respondents: 1500 respondents, online representative for urban, population 18-65, +1000 festival attendees, maximum margin of error +/- 2.53% at 95% confidence level. Data during the festival is collected qualitatively, through online community and ethnographic observations, and data after the festival is collected through face-to-face interviews after the festival and online.