{"id":522,"date":"2014-12-17T08:27:08","date_gmt":"2014-12-17T08:27:08","guid":{"rendered":"https:\/\/isensesolutions.com\/?p=522"},"modified":"2025-05-25T23:00:42","modified_gmt":"2025-05-25T20:00:42","slug":"banii-sunt-principalul-cadou-pe-care-si-l-doresc-de-craciun-18-dintre-romani","status":"publish","type":"post","link":"https:\/\/isensesolutions.com\/ro\/banii-sunt-principalul-cadou-pe-care-si-l-doresc-de-craciun-18-dintre-romani\/","title":{"rendered":"Banii sunt principalul cadou pe care \u0219i-l doresc de Cr\u0103ciun 18% dintre rom\u00e2ni"},"content":{"rendered":"<p class=\"my-0\"><strong>Bucure\u0219ti, 17 decembrie 2014<\/strong>: Majoritatea adul\u021bilor din Rom\u00e2nia \u00ee\u0219i dore\u0219te s\u0103 primeasc\u0103 de Cr\u0103ciun bunuri materiale, \u00een r\u00e2ndul celor mai dorite cadouri fiind telefoanele mobile, tabletele, televizoarele \u0219i hainele, dar mai ales banii, arat\u0103 un studiu realizat de compania iSense Solutions.<\/p>\n<p class=\"my-0\">Dac\u0103 74% dintre rom\u00e2nii cu v\u00e2rsta de peste 18 ani a\u0219teapt\u0103 \u00een dar de Cr\u0103ciun bunuri materiale, doar 2 din 10 afirm\u0103 c\u0103 \u00ee\u0219i doresc bunuri spirituale precum s\u0103n\u0103tate (15% dintre rom\u00e2ni) sau fericire (3%).<\/p>\n<p class=\"my-0\">Surprinz\u0103tor sau nu, cercetarea iSense Solutions arat\u0103 c\u0103 o bun\u0103 parte dintre rom\u00e2ni este foarte pragmatic\u0103 atunci c\u00e2nd vine vorba despre cadourile pe care \u0219i le dore\u0219te de Cr\u0103ciun. Astfel, 18% afirm\u0103 c\u0103 \u00ee\u0219i doresc s\u0103 primeasc\u0103 bani, declar\u0103 Traian N\u0103stase, managing partner iSense Solutions.<\/p>\n<p class=\"my-0\">Potrivit studiului, banii reprezint\u0103 cadoul cel mai dorit de persoanele din intervalele de v\u00e2rst\u0103 35-44 ani (24%) \u0219i 45-54 ani (23%). Urm\u0103toarele daruri \u00een topul preferin\u021belor rom\u00e2nilor sunt telefoanele mobile (7%), tabletele (4,2%), televizoarele (4%) \u0219i hainele (3,7%). Cel mai mare interes pentru telefoanele mobile este \u00een r\u00e2ndul tinerilor, 20% dintre persoanele de 18-25 ani a\u0219tept\u00e2nd astfel de cadouri.<\/p>\n<p class=\"my-0\">Exist\u0103 o diferen\u021b\u0103 destul de mare \u00eentre ceea ce \u00ee\u0219i doresc \u0219i ceea ce ofer\u0103 rom\u00e2nii de Cr\u0103ciun. Astfel, \u00een topul cadourilor f\u0103cute de ace\u0219tia se afl\u0103 produsele de \u00eembr\u0103c\u0103minte (23%), dulciurile (16%), produsele cosmetice\/de \u00eengrijire personal\u0103 (14%), juc\u0103riile (12%) \u0219i produsele simbolice\/personalizate (9%), completeaz\u0103 Andrei C\u00e2nda, Managing Partner iSense Solutions.<\/p>\n<p class=\"my-0\">Per total, rom\u00e2nii vor aloca \u00een medie 415 RON pentru cadourile de Cr\u0103ciun \u00een 2014, mai darnice fiind persoanele de 45-54 ani (care vor aloca aproximativ 551 RON), persoanele din Bucure\u0219ti\/Ilfov \u0219i din Oltenia (aproximativ 500 RON).<\/p>\n<p class=\"my-0\">Studiul a fost realizat online de c\u0103tre compania iSense Solutions \u00een cadrul Panelului ResearchRomania.ro. Datele sunt reprezentative pentru persoanele cu v\u00e2rsta de peste 18 ani, din mediul urban din Rom\u00e2nia. Rezultatele au un grad de eroare de +\/-4,9%, la un nivel de \u00eencredere de 95%.<\/p>\n<h2 class=\"my-0\">Despre iSense Solutions<\/h2>\n<p class=\"my-0\">iSense Solutions \u2013 The Modern Consumer Company folose\u0219te cele mai recente tehnologii de sondare a consumatorului modern din Rom\u00e2nia \u0219i ofer\u0103 servicii integrate de marketing: cercetare, consultan\u021b\u0103 \u00een marketing, comunicare, digital \u0219i v\u00e2nz\u0103ri. Compania a fost fondat\u0103 de Traian N\u0103stase \u0219i Andrei C\u00e2nda, speciali\u0219ti cu o vast\u0103 experien\u021b\u0103 \u00een domeniul cercet\u0103rii de pia\u021b\u0103 \u0219i cu o expertiz\u0103 academic\u0103 solid\u0103, fiind doctori \u00een Sociologie, respectiv Marketing. Mai multe informa\u021bii pute\u021bi g\u0103si pe\u00a0<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"http:\/\/www.isensesolutions.ro\/\" target=\"_blank\" rel=\"nofollow noopener\">www.isensesolutions.ro<\/a>\u00a0\u0219i\u00a0<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"http:\/\/www.researchromania.ro\/\" target=\"_blank\" rel=\"nofollow noopener\">www.researchromania.ro<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bucure\u0219ti, 17 decembrie 2014: Majoritatea adul\u021bilor din Rom\u00e2nia \u00ee\u0219i dore\u0219te s\u0103 primeasc\u0103 de Cr\u0103ciun bunuri materiale, \u00een r\u00e2ndul celor mai dorite cadouri fiind telefoanele mobile, tabletele, televizoarele \u0219i hainele, dar mai ales banii, arat\u0103 un studiu realizat de compania iSense Solutions. Dac\u0103 74% dintre rom\u00e2nii cu v\u00e2rsta de peste 18 ani a\u0219teapt\u0103 \u00een dar de [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-522","post","type-post","status-publish","format-standard","hentry","category-comunicate-isense-solutions"],"_links":{"self":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts\/522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/comments?post=522"}],"version-history":[{"count":0,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts\/522\/revisions"}],"wp:attachment":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/media?parent=522"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/categories?post=522"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/tags?post=522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}