{"id":517,"date":"2015-03-04T08:21:28","date_gmt":"2015-03-04T08:21:28","guid":{"rendered":"https:\/\/isensesolutions.com\/?p=517"},"modified":"2025-05-25T22:55:14","modified_gmt":"2025-05-25T19:55:14","slug":"romanii-deschisi-la-alternative-in-transportul-urban-73-ar-utiliza-aplicatia-uber","status":"publish","type":"post","link":"https:\/\/isensesolutions.com\/ro\/romanii-deschisi-la-alternative-in-transportul-urban-73-ar-utiliza-aplicatia-uber\/","title":{"rendered":"Rom\u00e2nii deschi\u0219i la alternative \u00een transportul urban: 73% ar utiliza aplicatia Uber"},"content":{"rendered":"<p class=\"my-0\"><strong>Bucure\u0219ti, 4 martie 2015<\/strong>: De\u0219i doar 14% dintre rom\u00e2ni au auzit p\u00e2n\u0103 acum de aplica\u021bia pentru smartphone Uber, 88% consider\u0103 conceptul aplica\u021biei util \u0219i 73% sunt dispu\u0219i s\u0103 o utilizeze, arat\u0103 un studiu realizat de compania iSense Solutions.<\/p>\n<p class=\"my-0\">Uber reprezint\u0103 o platform\u0103 care conecteaz\u0103 pasagerii cu \u0219oferii care doresc s\u0103 \u00eempart\u0103 costurile c\u0103l\u0103toriilor, oferind astfel o alternativ\u0103 la serviciile de taxi. Acest concept pare pe gustul rom\u00e2nilor, \u00eentruc\u00e2t, dup\u0103 ce le-a fost prezentat responden\u021bilor, 85,5% dintre ei au afirmat c\u0103 le place ideea, 60% consider\u0103 c\u0103 aplica\u021bia este pentru oameni ca ei \u0219i 83% ar recomanda-o \u0219i altor persoane.<\/p>\n<p class=\"my-0\">Totu\u0219i, de\u0219i Uber se adreseaz\u0103 at\u00e2t pasagerilor, c\u00e2t \u0219i \u0219oferilor, doar 18% dintre responden\u021bii studiului au afirmat c\u0103 ar utiliza aplica\u021bia doar ca \u0219oferi, \u00een timp ce aproape 28% sunt dispu\u0219i s\u0103 o foloseasc\u0103 din postura de pasageri. Exist\u0103 \u0219i un procent de 27% care a afirmat c\u0103 ar utiliza aplica\u021bia \u0219i ca \u0219ofer, \u0219i ca pasager.<\/p>\n<p class=\"my-0\">\u0218oferii rom\u00e2ni sunt deschi\u0219i c\u0103tre inova\u021bie, \u00eens\u0103 r\u0103m\u00e2n pu\u021bin reticen\u021bi \u00een ceea ce prive\u0219te transportul persoanelor necunoscute \u00een ma\u0219ina proprie. Totu\u0219i, aceast\u0103 mentalitate \u00eencepe s\u0103 se schimbe treptat, datorit\u0103 influen\u021belor din Occident, unde oamenii utilizeaz\u0103 \u00een mod frecvent astfel de practici, afirm\u0103 Andrei C\u00e2nda, Managing Partner iSense Solutions.<\/p>\n<p class=\"my-0\">Studiul arat\u0103 c\u0103 femeile ar utiliza aplica\u021bia Uber mai degrab\u0103 ca pasageri (33,8%), dec\u00e2t ca \u0219oferi (9,2%), \u00een timp ce b\u0103rba\u021bii sunt mai deschi\u0219i s\u0103 devin\u0103 \u0219oferi Uber (26,6%) dec\u00e2t pasageri (21,7%).<\/p>\n<p class=\"my-0\">P\u00e2n\u0103 \u00een prezent, aplica\u021biile de acest gen din Rom\u00e2nia s-au concentrat pe comenzile la taxi. Cea mai popular\u0103 astfel de aplica\u021bie pentru smartphone este Speed Taxi, 10% dintre rom\u00e2ni afirm\u00e2nd c\u0103 o folosesc, \u00een timp ce 40% au auzit de ea, de\u0219i nu o utilizeaz\u0103. Clasamentul este urmat de aplica\u021biile Meridian Taxi (6,6% o utilizeaz\u0103, 29% doar au auzit de ea), Cris Taxi (5% \/ 22%), Star Taxi (3,6% \/ 21%) \u0219i Clever Taxi (3% \/ 28%).<\/p>\n<p class=\"my-0\">Aplica\u021biile de taxi pentru smartphone, fie c\u0103 sunt operate de o anumit\u0103 firm\u0103, fie c\u0103 reunesc mai mul\u021bi furnizori, au o popularitate din ce \u00een ce mai mare \u00een Rom\u00e2nia, \u00een special \u00een Bucure\u0219ti, ceea ce \u00eent\u0103re\u0219te ideea c\u0103 rom\u00e2nii sunt deschi\u0219i c\u0103tre tehnologie \u0219i inova\u021bie. R\u0103m\u00e2ne de v\u0103zut c\u00e2\u021bi dintre bucure\u0219teni vor \u00eencerca o alternativ\u0103 la taxi prin aplica\u021bia Uber \u0219i o vor utiliza \u00een mod frecvent fie ca \u0219oferi, fie ca pasageri, a ad\u0103ugat Traian N\u0103stase, managing partner iSense Solutions.<\/p>\n<p class=\"my-0\">Studiul a fost realizat online de c\u0103tre compania iSense Solutions \u00een cadrul Panelului ResearchRomania.ro. Datele sunt reprezentative pentru persoanele cu v\u00e2rsta de peste 18 ani, din mediul urban din Rom\u00e2nia. Rezultatele au un grad de eroare de +\/-4,8%, la un nivel de \u00eencredere de 95%.<\/p>\n<h2 class=\"my-0\">Despre iSense Solutions<\/h2>\n<p class=\"my-0\">iSense Solutions \u2013 The Modern Consumer Company folose\u0219te cele mai recente tehnologii de sondare a consumatorului modern din Rom\u00e2nia \u0219i ofer\u0103 servicii integrate de marketing: cercetare, consultan\u021b\u0103 \u00een marketing \u0219i comunicare, digital \u0219i v\u00e2nz\u0103ri. Compania a fost fondat\u0103 de Traian N\u0103stase \u0219i Andrei C\u00e2nda, speciali\u0219ti cu o vast\u0103 experien\u021b\u0103 \u00een domeniul cercet\u0103rii de pia\u021b\u0103 \u0219i cu o expertiz\u0103 academic\u0103 solid\u0103, fiind doctori \u00een Sociologie, respectiv Marketing. Mai multe informa\u021bii pute\u021bi g\u0103si pe\u00a0<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"http:\/\/www.isensesolutions.ro\/\" target=\"_blank\" rel=\"nofollow noopener\">www.isensesolutions.ro<\/a>\u00a0\u0219i\u00a0<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"http:\/\/www.researchromania.ro\/\" target=\"_blank\" rel=\"nofollow noopener\">www.researchromania.ro<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bucure\u0219ti, 4 martie 2015: De\u0219i doar 14% dintre rom\u00e2ni au auzit p\u00e2n\u0103 acum de aplica\u021bia pentru smartphone Uber, 88% consider\u0103 conceptul aplica\u021biei util \u0219i 73% sunt dispu\u0219i s\u0103 o utilizeze, arat\u0103 un studiu realizat de compania iSense Solutions. Uber reprezint\u0103 o platform\u0103 care conecteaz\u0103 pasagerii cu \u0219oferii care doresc s\u0103 \u00eempart\u0103 costurile c\u0103l\u0103toriilor, oferind astfel [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-517","post","type-post","status-publish","format-standard","hentry","category-comunicate-isense-solutions"],"_links":{"self":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts\/517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/comments?post=517"}],"version-history":[{"count":0,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts\/517\/revisions"}],"wp:attachment":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/media?parent=517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/categories?post=517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/tags?post=517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}