{"id":508,"date":"2015-04-08T08:12:08","date_gmt":"2015-04-08T08:12:08","guid":{"rendered":"https:\/\/isensesolutions.com\/?p=508"},"modified":"2025-05-25T22:50:22","modified_gmt":"2025-05-25T19:50:22","slug":"romanii-sunt-mari-consumatori-de-oua","status":"publish","type":"post","link":"https:\/\/isensesolutions.com\/ro\/romanii-sunt-mari-consumatori-de-oua\/","title":{"rendered":"Rom\u00e2nii sunt mari consumatori de ou\u0103"},"content":{"rendered":"<p class=\"my-0\"><strong>Bucure\u0219ti, 8 aprilie 2015<\/strong>: Oul este unul dintre cele mai importante alimente ale rom\u00e2nilor, \u00eentruc\u00e2t 93% dintre persoanele din mediul urban le consum\u0103, potrivit unui studiu realizat de compania iSense Solutions. Mai mult dec\u00e2t at\u00e2t, 83% dintre ace\u0219tia consum\u0103 ou\u0103 de cel pu\u021bin 2-3 ori \u00een fiecare s\u0103pt\u0103m\u00e2n\u0103.<\/p>\n<p class=\"my-0\">Indiferent de modul de preparare, rom\u00e2nii prefer\u0103 s\u0103 m\u0103n\u00e2nce ou\u0103 la micul dejun, \u00eens\u0103 acestea sunt consumate \u0219i la pr\u00e2nz, la cin\u0103, la pachet la \u0219coal\u0103 sau la serviciu sau ca gustare \u00eentre mese.<\/p>\n<p class=\"my-0\">Atunci c\u00e2nd cump\u0103r\u0103 ou\u0103, cei mai mul\u021bi rom\u00e2ni (94%) \u00ee\u0219i doresc ca acestea s\u0103 fie proaspete, \u00eens\u0103 alte criterii pe care le iau \u00een considerare sunt raportul calitate-pre\u021b (87%), originea c\u00e2t mai natural\u0103 (s\u0103 provin\u0103 de la g\u0103ini hr\u0103nite natural \u2013 85%) \u0219i gustul c\u00e2t mai asem\u0103n\u0103tor cu cel al ou\u0103lor de \u021bar\u0103 (84%).<\/p>\n<p class=\"my-0\">Potrivit studiului, cea mai apreciat\u0103 marc\u0103 de ou\u0103 de c\u0103tre bucure\u0219teni este Familia Toneli, aproape jum\u0103tate dintre ace\u0219tia (48%) consum\u00e2nd aceste ou\u0103 \u00een ultimele 12 luni.<\/p>\n<p class=\"my-0\"><em>Pentru bucure\u0219teni, care sunt de obicei \u0219i mai aten\u021bi dec\u00e2t restul rom\u00e2nilor la calitatea produselor, brandul care a reu\u0219it s\u0103 r\u0103spund\u0103 cel mai bine preferin\u021belor consumatorilor (produse proaspete, raport bun calitate-pre\u021b, origine natural\u0103 \u0219i gust ca la \u021bar\u0103) este Familia Toneli: 1 din 2 bucure\u0219teni o consum\u0103, iar 27% sunt loiali acestei m\u0103rci (consum\u0103 cel mai des aceast\u0103 marc\u0103). Aceste rezultate sunt impresionante, \u021bin\u00e2nd cont c\u0103 vorbim despre o pia\u021b\u0103 pe care nu ne-am a\u0219tepta, \u00een mod normal, ca marca s\u0103 fie at\u00e2t de important\u0103<\/em>, afirm\u0103 Andrei C\u00e2nda, Managing Partner iSense Solutions.<\/p>\n<p class=\"my-0\">Studiul a fost realizat online de c\u0103tre compania iSense Solutions pe un e\u0219antion de 1.000 de responden\u021bi, membri ai Panelului ResearchRomania.ro. Datele sunt reprezentative pentru mediul urban. Rezultatele au un grad de eroare de +\/-3%, la un nivel de \u00eencredere de 95%.<\/p>\n<h2 class=\"my-0\">Despre iSense Solutions<\/h2>\n<p class=\"my-0\">iSense Solutions \u2013 The Modern Consumer Company folose\u0219te cele mai recente tehnologii de sondare a consumatorului modern din Rom\u00e2nia \u0219i ofer\u0103 servicii integrate de marketing: cercetare, consultan\u021b\u0103 \u00een marketing \u0219i comunicare, digital \u0219i v\u00e2nz\u0103ri. Compania a fost fondat\u0103 de Traian N\u0103stase \u0219i Andrei C\u00e2nda, speciali\u0219ti cu o vast\u0103 experien\u021b\u0103 \u00een domeniul cercet\u0103rii de pia\u021b\u0103 \u0219i cu o expertiz\u0103 academic\u0103 solid\u0103, fiind doctori \u00een Sociologie, respectiv Marketing. Mai multe informa\u021bii pute\u021bi g\u0103si pe\u00a0<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"http:\/\/www.isensesolutions.ro\/\" target=\"_blank\" rel=\"nofollow noopener\">www.isensesolutions.ro<\/a>\u00a0\u0219i\u00a0<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"http:\/\/www.researchromania.ro\/\" target=\"_blank\" rel=\"nofollow noopener\">www.researchromania.ro<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bucure\u0219ti, 8 aprilie 2015: Oul este unul dintre cele mai importante alimente ale rom\u00e2nilor, \u00eentruc\u00e2t 93% dintre persoanele din mediul urban le consum\u0103, potrivit unui studiu realizat de compania iSense Solutions. Mai mult dec\u00e2t at\u00e2t, 83% dintre ace\u0219tia consum\u0103 ou\u0103 de cel pu\u021bin 2-3 ori \u00een fiecare s\u0103pt\u0103m\u00e2n\u0103. Indiferent de modul de preparare, rom\u00e2nii prefer\u0103 [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-508","post","type-post","status-publish","format-standard","hentry","category-comunicate-isense-solutions"],"_links":{"self":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts\/508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/comments?post=508"}],"version-history":[{"count":0,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts\/508\/revisions"}],"wp:attachment":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/media?parent=508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/categories?post=508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/tags?post=508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}