{"id":496,"date":"2015-05-20T09:38:16","date_gmt":"2015-05-20T09:38:16","guid":{"rendered":"https:\/\/isensesolutions.com\/?p=496"},"modified":"2025-05-25T22:47:42","modified_gmt":"2025-05-25T19:47:42","slug":"romanii-sunt-sceptici-in-ceea-ce-priveste-scaderea-preturilor-la-alimente","status":"publish","type":"post","link":"https:\/\/isensesolutions.com\/ro\/romanii-sunt-sceptici-in-ceea-ce-priveste-scaderea-preturilor-la-alimente\/","title":{"rendered":"Rom\u00e2nii sunt sceptici \u00een ceea ce prive\u0219te sc\u0103derea pre\u021burilor la alimente"},"content":{"rendered":"<p class=\"my-0\"><strong>Bucure\u0219ti, 20 mai 2015<\/strong>: De\u0219i 95% dintre rom\u00e2ni au aflat deja de decizia sc\u0103derii TVA de la 24% la 9% pentru toate categoriile de produse alimentare \u0219i b\u0103uturi non-alcoolice, \u00eencep\u00e2nd cu 1 iunie 2015, doar o treime consider\u0103 c\u0103 pre\u021burile la produsele alimentare \u0219i b\u0103uturile non-alcoolice vor sc\u0103dea uniform cu reducerea TVA, arat\u0103 un studiu realizat de compania iSense Solutions. Mai mult, 3 din 10 rom\u00e2ni cred c\u0103 pre\u021burile nu se vor mic\u0219ora deloc.<\/p>\n<p class=\"my-0\">Potrivit studiului, un procentaj semnificativ de rom\u00e2ni, 65%, consider\u0103 c\u0103 doar anumi\u021bi comercian\u021bi vor reduce pre\u021burile la produsele alimentare. Cei mai mul\u021bi \u00ee\u0219i pun speran\u021bele \u00een hipermarketuri \u0219i supermarketuri, 75% dintre ei a\u0219tept\u00e2ndu-se s\u0103 observe cele mai mari reduceri la alimente \u00een astfel de magazine.<\/p>\n<p class=\"my-0\">Rom\u00e2nii a\u0219teapt\u0103 de mult timp reducerea TVA la alimente, m\u0103sur\u0103 implementat\u0103 deja cu succes \u00een multe \u021b\u0103ri din Europa. Cu toate acestea, o mare parte dintre ei este ne\u00eencrez\u0103toare c\u0103 aceast\u0103 m\u0103sur\u0103 va fi aplicat\u0103 corect de c\u0103tre to\u021bi comercian\u021bii, lucru relevat de studiul iSense Solutions. Acest moment este unul cheie: ne\u00eencrederea consumatorilor trebuie adresat\u0103 de c\u0103tre comercian\u021bi, ceea ce va contribui la un comportament mai relaxat al rom\u00e2nilor atunci c\u00e2nd vine vorba de cump\u0103r\u0103turi, este de p\u0103rere Traian N\u0103stase, Managing Partner iSense Solutions.<\/p>\n<p class=\"my-0\">\u00cen ceea ce prive\u0219te semnalizarea reducerilor, 85% dintre rom\u00e2ni \u00ee\u0219i doresc ca alimentele \u0219i b\u0103uturile non-alcoolice s\u0103 aib\u0103 dou\u0103 etichete dup\u0103 intrarea \u00een vigoare a legii: una care s\u0103 con\u021bin\u0103 pre\u021bul vechi \u0219i alta cu pre\u021bul redus. De asemenea, sunt a\u0219teptate reclame TV care s\u0103 informeze popula\u021bia asupra noilor pre\u021buri.<\/p>\n<p class=\"my-0\">Consumatorii a\u0219teapt\u0103 de la comercian\u021bi s\u0103 comunice c\u00e2t mai transparent modul \u00een care implementeaz\u0103 reducerea TVA la alimente. Astfel, 27% dintre ei \u00ee\u0219i doresc s\u0103 vad\u0103 reclame despre modific\u0103rile pre\u021burilor. Cei care vor aplica \u0219i vor comunica corect sc\u0103derile de pre\u021buri vor avea un avantaj competitiv \u0219i vor c\u00e2\u0219tiga \u00eencrederea consumatorilor, afirm\u0103 Andrei C\u00e2nda, Managing Partner iSense Solutions.<\/p>\n<p class=\"my-0\">Scepticismul rom\u00e2nilor cre\u0219te \u0219i mai mult \u00een cazul restaurantelor. Potrivit studiului iSense Solutions, 6 din 10 cred c\u0103 pre\u021burile din restaurante nu se vor mic\u0219ora foarte mult, deoarece acestea includ prelucrarea alimentelor \u0219i serviciile oferite, care nu sunt vizate de reducerea TVA.<\/p>\n<p class=\"my-0\">Studiul a fost realizat online de c\u0103tre compania iSense Solutions \u00een cadrul Panelului ResearchRomania.ro. Datele sunt reprezentative pentru mediul urban. Rezultatele au un grad de eroare de +\/-4,97%, la un nivel de \u00eencredere de 95%.<\/p>\n<p><a href=\"https:\/\/isensesolutions.com\/wp-content\/uploads\/2015\/05\/grafic2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-514 aligncenter\" src=\"https:\/\/isensesolutions.com\/wp-content\/uploads\/2015\/05\/grafic2.jpg\" alt=\"grafic2\" width=\"545\" height=\"389\" srcset=\"https:\/\/isensesolutions.com\/wp-content\/uploads\/2015\/05\/grafic2.jpg 545w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2015\/05\/grafic2-300x214.jpg 300w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2015\/05\/grafic2-260x186.jpg 260w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"my-0\">Despre iSense Solutions<\/h2>\n<p class=\"my-0\">iSense Solutions \u2013 The Modern Consumer Company folose\u0219te cele mai recente tehnologii de sondare a consumatorului modern din Rom\u00e2nia \u0219i ofer\u0103 servicii integrate de marketing: cercetare, consultan\u021b\u0103 \u00een marketing \u0219i comunicare, digital \u0219i v\u00e2nz\u0103ri. Compania a fost fondat\u0103 de Traian N\u0103stase \u0219i Andrei C\u00e2nda, speciali\u0219ti cu o vast\u0103 experien\u021b\u0103 \u00een domeniul cercet\u0103rii de pia\u021b\u0103 \u0219i cu o expertiz\u0103 academic\u0103 solid\u0103, fiind doctori \u00een Sociologie, respectiv Marketing. Mai multe informa\u021bii pute\u021bi g\u0103si pe\u00a0<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"http:\/\/www.isensesolutions.ro\/\" target=\"_blank\" rel=\"nofollow noopener\">www.isensesolutions.ro<\/a>\u00a0\u0219i\u00a0<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"http:\/\/www.researchromania.ro\/\" target=\"_blank\" rel=\"nofollow noopener\">www.researchromania.ro<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bucure\u0219ti, 20 mai 2015: De\u0219i 95% dintre rom\u00e2ni au aflat deja de decizia sc\u0103derii TVA de la 24% la 9% pentru toate categoriile de produse alimentare \u0219i b\u0103uturi non-alcoolice, \u00eencep\u00e2nd cu 1 iunie 2015, doar o treime consider\u0103 c\u0103 pre\u021burile la produsele alimentare \u0219i b\u0103uturile non-alcoolice vor sc\u0103dea uniform cu reducerea TVA, arat\u0103 un studiu [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-496","post","type-post","status-publish","format-standard","hentry","category-comunicate-isense-solutions"],"_links":{"self":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts\/496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/comments?post=496"}],"version-history":[{"count":0,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts\/496\/revisions"}],"wp:attachment":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/media?parent=496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/categories?post=496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/tags?post=496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}