{"id":3425,"date":"2024-09-16T14:42:46","date_gmt":"2024-09-16T12:42:46","guid":{"rendered":"https:\/\/isensesolutions.com\/?p=3425"},"modified":"2025-05-04T23:22:22","modified_gmt":"2025-05-04T20:22:22","slug":"cum-raspunde-consumatorul-roman-provocarilor-economice-din-2024-valoare-si-calitate-in-fata-inflatiei","status":"publish","type":"post","link":"https:\/\/isensesolutions.com\/ro\/cum-raspunde-consumatorul-roman-provocarilor-economice-din-2024-valoare-si-calitate-in-fata-inflatiei\/","title":{"rendered":"Cum r\u0103spunde consumatorul rom\u00e2n provoc\u0103rilor economice din 2024"},"content":{"rendered":"<p data-sourcepos=\"1:1-4:191\">Toamna aceasta, iSense Solutions organizeaz\u0103 evenimentul \u201e<strong>Consumer Pulse 2024: Innovations and Insights with iSense Solutions<\/strong>\u201d, care va explora transform\u0103rile pie\u021bei \u0219i noile tendin\u021be \u00een comportamentul consumatorilor. Pe 19 septembrie 2024, avem onoarea de a-i primi al\u0103turi pe trei invita\u021bi de marc\u0103, care vor \u00eemp\u0103rt\u0103\u0219i insight-uri valoroase din domeniile lor de expertiz\u0103:<\/p>\n<ul>\n<li data-sourcepos=\"1:1-4:191\"><strong>Dan Suciu<\/strong>, Director al Direc\u021biei Comunicare \u0219i Purt\u0103tor de cuv\u00e2nt al <strong>BNR<\/strong>, va aborda perspectivele macroeconomice \u0219i impactul acestora asupra pie\u021bei de consum.<\/li>\n<li data-sourcepos=\"1:1-4:191\"><strong>Vesna Hajnsek<\/strong>, Senior CMI Manager la <strong>Groupe L\u2019Occitane<\/strong>, va discuta despre cum se adapteaz\u0103 consumatorii la nivel global \u0219i ce tendin\u021be emergente influen\u021beaz\u0103 comportamentul de cump\u0103rare.<\/li>\n<li data-sourcepos=\"1:1-4:191\"><strong>Ioana Cecilia Popescu<\/strong>, Decan al <strong>Facult\u0103\u021bii de Marketing din cadrul ASE Bucure\u0219ti<\/strong>, va aduce o perspectiv\u0103 academic\u0103 asupra modului \u00een care consumul evolueaz\u0103 pe pia\u021ba local\u0103 \u0219i interna\u021bional\u0103.<\/li>\n<\/ul>\n<p data-sourcepos=\"6:1-11:174\"><strong>O poveste despre consumatorul exigent \u0219i provoc\u0103rile economice <\/strong><\/p>\n<p data-sourcepos=\"6:1-11:174\">\u00centr-o lume aflat\u0103 \u00een continu\u0103 schimbare, consumatorul rom\u00e2n devine mai atent \u0219i mai exigent. \u00cen cadrul evenimentului vom analiza detaliat aceste schimb\u0103ri. Conform cercet\u0103rilor iSense Solutions, procentul consumatorilor care aleg s\u0103 fac\u0103 rabat la calitatea produselor pentru a economisi bani a sc\u0103zut cu 10% \u00een 2024 comparativ cu anul precedent. Aceast\u0103 schimbare reflect\u0103 o nou\u0103 mentalitate \u2013 consumatorii nu mai caut\u0103 doar pre\u021buri mai mici, ci \u0219i valoare \u0219i calitate pentru banii investi\u021bi.<\/p>\n<p data-sourcepos=\"6:1-11:174\">Aceast\u0103 transformare \u00een comportamentul de consum este str\u00e2ns legat\u0103 de contextul macroeconomic actual. Potrivit datelor INS, economia Rom\u00e2niei a \u00eenregistrat o cre\u0219tere modest\u0103 de 0.7% a PIB-ului \u00een primul semestru din 2024 fa\u021b\u0103 de aceea\u0219i perioad\u0103 din 2023, sus\u021binut\u0103 \u00een principal de consumul popula\u021biei (+3.7%) \u0219i de investi\u021bii (+1.4%). Totu\u0219i, comer\u021bul exterior a avut o contribu\u021bie negativ\u0103 de -3.5%, din cauza cre\u0219terii importurilor \u0219i sc\u0103derii exporturilor.<\/p>\n<p data-sourcepos=\"6:1-11:174\">Infla\u021bia anual\u0103 a fost de 5.1% \u00een august 2024, stabilizat\u0103 \u00een ultimele luni, dar sub media anual\u0103 de 6.5% din ultimele 12 luni. Aceste dinamici influen\u021beaz\u0103 modul \u00een care consumatorii \u00ee\u0219i planific\u0103 achizi\u021biile \u0219i prioritizeaz\u0103 calitatea.<\/p>\n<p data-sourcepos=\"6:1-11:174\"><strong>\u00centr-un context economic provocator, consumatorii rom\u00e2ni devin tot mai selectivi \u0219i mai aten\u021bi la valoarea pe care o ob\u021bin. Evenimentul \u00ee\u0219i propune s\u0103 exploreze aceste schimb\u0103ri \u0219i s\u0103 ofere perspective despre cum evolueaz\u0103 comportamentul de consum \u00eentr-o er\u0103 de incertitudine economic\u0103<\/strong>, declar\u0103 Traian N\u0103stase, Managing Partner iSense Solutions. Cei care doresc s\u0103 participe la eveniment sunt ruga\u021bi s\u0103 transmit\u0103 un email la adresa <a href=\"mailto:office@isensesolutions.com\">office@isensesolutions.com<\/a>, datorit\u0103 locurilor limitate, urm\u00e2nd s\u0103 confirm\u0103m \u00eenscrierea.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toamna aceasta, iSense Solutions organizeaz\u0103 evenimentul \u201eConsumer Pulse 2024: Innovations and Insights with iSense Solutions\u201d, care va explora transform\u0103rile pie\u021bei \u0219i noile tendin\u021be \u00een comportamentul consumatorilor. Pe 19 septembrie 2024, avem onoarea de a-i primi al\u0103turi pe trei invita\u021bi de marc\u0103, care vor \u00eemp\u0103rt\u0103\u0219i insight-uri valoroase din domeniile lor de expertiz\u0103: Dan Suciu, Director al [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":3415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-3425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicate-isense-solutions"],"_links":{"self":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts\/3425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/comments?post=3425"}],"version-history":[{"count":0,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts\/3425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/media\/3415"}],"wp:attachment":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/media?parent=3425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/categories?post=3425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/tags?post=3425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}