{"id":2626,"date":"2021-05-12T14:59:19","date_gmt":"2021-05-12T14:59:19","guid":{"rendered":"https:\/\/isensesolutions.com\/?p=2626"},"modified":"2025-05-22T19:43:29","modified_gmt":"2025-05-22T16:43:29","slug":"studiu-vtex-si-isense-solutions-20-dintre-retaileri-au-inceput-sa-vanda-online-in-anul-pandemic-2020","status":"publish","type":"post","link":"https:\/\/isensesolutions.com\/ro\/studiu-vtex-si-isense-solutions-20-dintre-retaileri-au-inceput-sa-vanda-online-in-anul-pandemic-2020\/","title":{"rendered":"Studiu VTEX \u0219i iSense Solutions: 20% dintre retaileri au \u00eenceput s\u0103 v\u00e2nd\u0103 online \u00een anul pandemic 2020"},"content":{"rendered":"

Pandemia de COVID-19 a adus \u00een prim plan rolul special pe care ecommerce-ul \u00eel joac\u0103 \u00een aceast\u0103 perioad\u0103. Pentru a aborda schimb\u0103rile actuale \u0219i cre\u0219terea digitaliz\u0103rii pie\u021bei, VTEX<\/a> \u2013 solu\u021bie de comer\u021b end-to-end la nivel global, complet integrat\u0103, cu marketplace nativ \u0219i capacit\u0103\u021bi OMS \u2013 \u00een colaborare cu compania de cercetare iSense Solutions a realizat \u00een premier\u0103 un studiu B2B \u00een Rom\u00e2nia care \u0219i-a propus s\u0103 surprind\u0103 perspectiva retailerilor despre ecommerce. 20% dintre ei au afirmat c\u0103 au \u00eenceput s\u0103 v\u00e2nd\u0103 \u0219i online anul trecut, \u00een timp ce 46% au confirmat faptul c\u0103 au v\u00e2ndut mai mult online \u00een 2020 fa\u021b\u0103 de 2019.<\/p>\n

Efectele pandemiei COVID-19 au avut impact direct la nivelul business-urilor din retail, care au trebuit s\u0103-\u0219i adapteze strategiile, investi\u021biile \u0219i a\u0219tept\u0103rile la contextul actual. Astfel, potrivit studiului \u201ePia\u021ba de ecommerce din perspectiva comercian\u021bilor<\/strong>\u201d realizat de VTEX \u0219i iSense, realizat pe un e\u0219antion de 219 companii din zona de comer\u021b, din care 163 active digital, 46% dintre ele au raportat o cre\u0219tere a v\u00e2nz\u0103rilor \u00een online, 24% dintre companii \u0219i-au reorientat business-ul c\u0103tre ecommerce, \u00een timp ce 5% dintre responden\u021bi \u0219i-au mutat exclusiv v\u00e2nz\u0103rile \u00een online<\/strong>.<\/p>\n

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\u201e\u00cen lumea post-COVID-19, cre\u0219terea rapid\u0103 a companiilor de ecommerce probabil a schimbat decisiv modul \u00een care comer\u021bul func\u021bioneaz\u0103. \u00cenc\u0103 o dat\u0103 avem confirmarea c\u0103 exist\u0103 o cerin\u021b\u0103 mare pe pia\u021b\u0103 pentru o experien\u021b\u0103 de cump\u0103rare complet\u0103 nu doar offline. Ne bucur\u0103m c\u0103 din ce \u00een ce mai multe business-uri \u00een\u021beleg importan\u021ba unei platforme de ecommerce integrate, flexibile \u0219i care este operat\u0103 de o echip\u0103 de speciali\u0219ti cu know-how solid. De asemenea, au ajuns la concluzia c\u0103 nu trebuie totul realizat intern, ci pot avea \u00eencredere \u00eentr-un partener care s\u0103 le furnizeze scalabilitate imediat\u0103 \u0219i care poate s\u0103 se adapteze rapid oric\u0103rei schimb\u0103ri a strategiei de business<\/em>\u201d, a declarat Cristi Movil\u0103, Growth Leader, Eastern Europe al VTEX, \u00een timpul evenimentului European Digital Commerce.<\/p>\n

\u00cen condi\u021biile \u00een care inciden\u021ba celor care fac cump\u0103r\u0103turi online lunar, \u00een r\u00e2ndul persoanelor din mediul urban cu acces la internet, a crescut de la 56% \u00een 2019, la 61% \u00een 2020, investi\u021biile \u00een marketing \u0219i promovare au fost strategia de business abordat\u0103 de 50% dintre retailerii chestiona\u021bi<\/strong>. Pe de alt\u0103 parte, 36%<\/strong> dintre ei au ales s\u0103 dezvolte solu\u021bii \u0219i produse noi<\/strong>, adaptate la noul context de pia\u021b\u0103.<\/p>\n

Programele de loializare a clien\u021bilor s-au num\u0103rat printre solu\u021biile responden\u021bilor la dinamica nou\u0103 a pie\u021bei, 23% dintre companii investind \u00een programe de loializare<\/strong>.<\/p>\n

\u00cen ceea ce prive\u0219te adaptarea echipelor la noul climat, 4% dintre comercian\u021bi \u0219i-au crescut num\u0103rul de angaja\u021bi \u00een anul pandemic 2020.<\/p>\n

Livr\u0103rile \u0219i instabilitatea traficului, principalele probleme<\/h2>\n

C\u00e2t despre principalele probleme indicate de companii \u00een leg\u0103tur\u0103 cu activitatea de ecommerce, acestea \u021bin de trafic, respectiv livr\u0103ri. Astfel, 32%<\/strong> dintre responden\u021bi sunt nemul\u021bumi\u021bi de instabilitatea traficului<\/strong> de cump\u0103rare \u00een mediul online, iar 30%<\/strong> de \u00eent\u00e2rzierile \u00een livrarea comenzilor<\/strong>. Alte sincope men\u021bionate de retaileri \u021bin de lipsa stocurilor (26%), ne\u00eencrederea consumatorilor finali \u00een metodele de plat\u0103 online (18%) sau dificult\u0103\u021bile \u00eent\u00e2mpinate la expedierea produselor (18%). Doar 10%<\/strong> din totalul retailerilor intervieva\u021bi \u0219i care sunt prezen\u021bi online s-au declarat nemul\u021bumi\u021bi de performan\u021ba platformei de ecommerce utilizate<\/strong>.<\/p>\n

Cele mai importante criterii atunci c\u00e2nd aleg platforma de ecommerce sunt: func\u021bionalit\u0103\u021bile, user friendly, costurile aferente, posibilitatea de a integra toate activit\u0103\u021bile de v\u00e2nzare \u00een platform\u0103, flexibilitatea platformei de ecommerce \u0219i, nu \u00een ultimul r\u00e2nd, o bun\u0103 reputa\u021bie \u00een pia\u021b\u0103.<\/p>\n

La ora actual\u0103, per total, retailerii rom\u00e2ni se declar\u0103 mul\u021bumi\u021bi \u0219i complet mul\u021bumi\u021bi \u00een urma interac\u021biunii cu platformele de ecommerce, ating\u00e2nd un grad al satisfac\u021biei generale de 60%<\/strong>. Primele trei motive de satisfac\u021bie indicate de companii \u00een ceea ce prive\u0219te platforma utilizat\u0103 sunt managementul u\u0219or \u2013 59%<\/strong>, costurile sc\u0103zute de \u00eentre\u021binere \u2013 38%<\/strong>, respectiv disponibilitate 24\/24 h \u2013 35%<\/strong>.<\/p>\n

La polul opus, managementul dificil<\/strong>, lipsa scalabilit\u0103\u021bii<\/strong> sau gradul sc\u0103zut de usability<\/strong> sunt printre principalele motive de nemul\u021bumire fa\u021b\u0103 de platformele de ecommerce utilizate.<\/p>\n

\u00centreba\u021bi despre cum \u00ee\u0219i imagineaz\u0103 platforma de ecommerce a viitorului, de\u0219i majoritatea recunosc c\u0103 nu s-au g\u00e2ndit \u00eenc\u0103 la acest aspect, vizionarii o v\u0103d fiind user friendly<\/strong>, cu func\u021bii multiple<\/strong>, precum \u201eun mall virtual\u201d<\/strong>.<\/p>\n

Despre VTEX<\/h2>\n

VTEX este o solu\u021bie de comer\u021b end-to-end la nivel global, complet integrat\u0103, cu marketplace nativ \u0219i capacit\u0103\u021bi OMS. Venim \u00een sprijinul companiilor din retail, produc\u021bie, v\u00e2nzare cu am\u0103nuntul, alimente, bunuri de consum ambalate, precum \u0219i din alte pie\u021be verticale, astfel \u00eenc\u00e2t acestea s\u0103 v\u00e2nd\u0103 mai mult, s\u0103 \u00ee\u0219i desf\u0103\u0219oare opera\u021biunile mai eficient, s\u0103 scaleze f\u0103r\u0103 probleme \u0219i s\u0103 ofere o experien\u021b\u0103 remarcabil\u0103 clien\u021bilor. Arhitectura noastr\u0103 modern\u0103, bazat\u0103 pe microservicii, precum \u0219i instrumentele solide pentru afaceri \u0219i de dezvoltare ofer\u0103 companiei VTEX posibilitatea de a asigura viitorul afacerilor clien\u021bilor no\u0219tri \u0219i de a-i degreva de actualiz\u0103rile software. VTEX este apreciat\u0103 de Sony, Walmart, Whirlpool, Coca-Cola, Stanley Black & Decker, Nestl\u00e9 \u0219i de peste 2.500 de magazine online din 32 de \u021b\u0103ri. Compania a fost desemnat\u0103 lider \u00een IDC MarketScape: Worldwide B2C Digital Commerce Platforms 2020 Vendor Assessment \u0219i a fost numit\u0103 Vizionar\u0103 \u00een Raportul Gartner Magic Quadrant for Digital Commerce din 2020. Ca urmare a infrastructurii revolu\u021bionare a platformei, precum \u0219i a numeroaselor sale solu\u021bii native integrate (peste 1.000 de parteneri globali pozi\u021biona\u021bi strategic, inclusiv marketplace, integratori sistem, companii de plat\u0103 \u0219i logistice) care completeaz\u0103 func\u021bionarea excelent\u0103 a acestuia, VTEX continu\u0103 s\u0103 opereze \u00eentr-un domeniu \u00een care multe companii asigur\u0103 servicii care nu mai sunt de actualitate. Viziteaz\u0103\u00a0www.vtex.com\/ro<\/a>.<\/p>\n

Despre iSense Solutions<\/h2>\n

iSense Solutions \u2013 The Modern Consumer Company \u2013 folose\u0219te cele mai inovatoare metode de explorare \u0219i analiz\u0103 a consumatorului modern \u0219i este una dintre cele mai importante agen\u021bii de cercetare de pia\u021b\u0103 din Rom\u00e2nia. Fondat\u0103 \u00een 2014, compania ofer\u0103 servicii complete de cercetare de pia\u021b\u0103 \u0219i \u00ee\u0219i propune s\u0103 aduc\u0103 un mix de inova\u021bie \u0219i eficien\u021b\u0103 pentru clien\u021bi. Mai multe informa\u021bii pute\u021bi g\u0103si pe\u00a0www.isensesolutions.ro<\/a>,\u00a0www.researchromania.ro<\/a>\u00a0\u0219i\u00a0www.sensecommunities.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pandemia de COVID-19 a adus \u00een prim plan rolul special pe care ecommerce-ul \u00eel joac\u0103 \u00een aceast\u0103 perioad\u0103. Pentru a aborda schimb\u0103rile actuale \u0219i cre\u0219terea digitaliz\u0103rii pie\u021bei, VTEX \u2013 solu\u021bie de comer\u021b end-to-end la nivel global, complet integrat\u0103, cu marketplace nativ \u0219i capacit\u0103\u021bi OMS \u2013 \u00een colaborare cu compania de cercetare iSense Solutions a realizat […]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-2626","post","type-post","status-publish","format-standard","hentry","category-comunicate-isense-solutions"],"_links":{"self":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts\/2626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/comments?post=2626"}],"version-history":[{"count":0,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts\/2626\/revisions"}],"wp:attachment":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/media?parent=2626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/categories?post=2626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/tags?post=2626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Rezultatele detaliate ale studiului realizat de VTEX Rom\u00e2nia \u0219i iSense Solutions pe perspectiva companiilor \u00een ceea ce prive\u0219te modul \u00een care s-a schimbat comer\u021bul online local \u00een anul pandemic 2020 au fost prezentate \u00een premier\u0103 \u00een cadrul evenimentului European Digital Commerce powered by VTEX<\/a>, desf\u0103\u0219urat online pe 12 mai.<\/p>\n