{"id":1464,"date":"2018-08-29T09:26:02","date_gmt":"2018-08-29T09:26:02","guid":{"rendered":"https:\/\/isensesolutions.com\/?p=1464"},"modified":"2025-05-24T20:00:08","modified_gmt":"2025-05-24T17:00:08","slug":"studiu-isense-solutions-64-dintre-romani-si-ar-dori-mai-multe-banci-digitalizate-in-romania","status":"publish","type":"post","link":"https:\/\/isensesolutions.com\/ro\/studiu-isense-solutions-64-dintre-romani-si-ar-dori-mai-multe-banci-digitalizate-in-romania\/","title":{"rendered":"Studiu iSense Solutions: 64% dintre rom\u00e2ni \u0219i-ar dori mai multe b\u0103nci digitalizate \u00een Rom\u00e2nia"},"content":{"rendered":"<p class=\"my-0\">Dou\u0103 treimi dintre rom\u00e2ni au declarat c\u0103 \u0219i-ar dori mai multe b\u0103nci digitalizate \u00een Rom\u00e2nia, conform unui studiu iSense Solutions desf\u0103\u0219urat \u00een luna iunie a acestui an, pe utilizatorii de internet din mediul urban. Studiul, lansat pentru a cerceta deschiderea rom\u00e2nilor \u00een leg\u0103tur\u0103 cu servicii moderne de banking, a investigat \u0219i care este notorietatea \u0219i rata de adop\u021bie a Revolut, un serviciu bancar digital lansat \u00een Rom\u00e2nia anul acesta.<\/p>\n<p class=\"my-0\"><a href=\"https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/08\/iSense_studiu-Revolut_1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5280 size-full\" src=\"https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/08\/iSense_studiu-Revolut_1.png\" alt=\"\" width=\"1446\" height=\"847\" srcset=\"https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/08\/iSense_studiu-Revolut_1.png 1446w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/08\/iSense_studiu-Revolut_1-300x176.png 300w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/08\/iSense_studiu-Revolut_1-768x450.png 768w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/08\/iSense_studiu-Revolut_1-1024x600.png 1024w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/08\/iSense_studiu-Revolut_1-260x152.png 260w\" sizes=\"auto, (max-width: 1446px) 100vw, 1446px\" \/><\/a><\/p>\n<p class=\"my-0\">Rezultatele studiului arat\u0103 c\u0103 11% dintre rom\u00e2ni au auzit de Revolut. Dintre rom\u00e2nii care folosesc Revolut, cei mai mul\u021bi (36%) l-au utilizat \u00een alte \u021b\u0103ri, o treime (33%) l-au folosit pentru a face schimb valutar, 30% l-au utilizat pentru plata cu cardul \u00een magazine fizice, iar 24% l-au folosit pentru transfer de bani \u0219i pl\u0103\u021bi online cu cardul fizic, dar \u0219i pentru economisire prin serviciul Vaults.<\/p>\n<p class=\"my-0\">\u201e<em>Am fost curio\u0219i s\u0103 vedem c\u00e2t de deschi\u0219i sunt rom\u00e2nii la nout\u0103\u021bile din zona de banking \u0219i c\u00e2\u021bi dintre ace\u0219tia utilizeaz\u0103 sau ar folosi servicii precum Revolut. Studiul nostru arat\u0103 c\u0103 Revolut reprezint\u0103 o alternativ\u0103 interesant\u0103, \u00eens\u0103 \u00een acela\u0219i timp exist\u0103 \u0219i o oarecare reticen\u021b\u0103 \u00een a utiliza un astfel de serviciu. Cu toate acestea, este notabil faptul c\u0103 64% dintre rom\u00e2nii din mediul urban \u0219i-ar dori mai multe b\u0103nci digitalizate \u00een Rom\u00e2nia, iar 44% dintre ace\u0219tia au declarat c\u0103 ar renun\u021ba la serviciile unei b\u0103nci tradi\u021bionale \u00een favoarea unei b\u0103nci exclusiv digitale, ceea ce \u00eenseamn\u0103 c\u0103 rom\u00e2nii sunt deschi\u0219i la a \u00eencerca produse \u0219i servicii bancare noi<\/em>\u201d, afirm\u0103 Andrei C\u00e2nda, Managing Partner, iSense Solutions.<\/p>\n<p class=\"my-0\"><a href=\"https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/08\/iSense_studiu-Revolut_3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5286 size-full\" src=\"https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/08\/iSense_studiu-Revolut_3.png\" alt=\"\" width=\"1412\" height=\"832\" srcset=\"https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/08\/iSense_studiu-Revolut_3.png 1412w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/08\/iSense_studiu-Revolut_3-300x177.png 300w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/08\/iSense_studiu-Revolut_3-768x453.png 768w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/08\/iSense_studiu-Revolut_3-1024x603.png 1024w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/08\/iSense_studiu-Revolut_3-260x153.png 260w\" sizes=\"auto, (max-width: 1412px) 100vw, 1412px\" \/><\/a><\/p>\n<p class=\"my-0\">Cu toate c\u0103 jum\u0103tate (52%) din popula\u021bia urban\u0103 au declarat c\u0103 ar folosi Revolut (dup\u0103 ce au fost expu\u0219i la o descriere a serviciului), studiul iSense identific\u0103 \u0219i o serie de bariere pe care rom\u00e2nii le au \u00een leg\u0103tur\u0103 cu aceast\u0103 aplica\u021bie. Atunci c\u00e2nd vine vorba despre pl\u0103\u021bi \u0219i opera\u021biuni, cei mai mul\u021bi au declarat c\u0103 sunt mai reticen\u021bi \u00een a efectua tranzac\u021bii prin intermediul serviciului oferit de Revolut. Motivele sunt variate. 53% nu ar utiliza acest serviciu digital, deoarece sunt mul\u021bumi\u021bi de serviciile pe care le ofer\u0103 banca actual\u0103. \u00cen plus, aproape un sfert (24%) dintre participan\u021bi au sus\u021binut c\u0103 nu au \u00eencredere \u00een suportul oferit exclusiv online, iar 14% au spus c\u0103 nu au suficient\u0103 \u00eencredere \u00een companie. Cu toate acestea, 68% dintre rom\u00e2nii din mediul urban au declarat c\u0103 ar avea mai mult\u0103 \u00eencredere \u00een b\u0103ncile digitale dac\u0103 acestea s-ar afla sub umbrela unei b\u0103nci tradi\u021bionale.<\/p>\n<p class=\"my-0\"><a href=\"https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/08\/iSense_studiu-Revolut_4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5289 size-full\" src=\"https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/08\/iSense_studiu-Revolut_4.png\" alt=\"\" width=\"1620\" height=\"1062\" srcset=\"https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/08\/iSense_studiu-Revolut_4.png 1620w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/08\/iSense_studiu-Revolut_4-300x197.png 300w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/08\/iSense_studiu-Revolut_4-768x503.png 768w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/08\/iSense_studiu-Revolut_4-1024x671.png 1024w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/08\/iSense_studiu-Revolut_4-260x170.png 260w\" sizes=\"auto, (max-width: 1620px) 100vw, 1620px\" \/><\/a><\/p>\n<p class=\"my-0\">Pe de alt\u0103 parte, rom\u00e2nii care au declarat c\u0103 ar folosi Revolut ar face-o datorit\u0103 posibilit\u0103\u021bii de a folosi cardul interna\u021bional (62%) \u0219i a comisioanelor mai mici dec\u00e2t cele bancare (61%). 48% dintre cei ce ar utiliza Revolut sunt atra\u0219i de posibilitatea de a vedea un grafic lunar al cheltuielilor, \u0219i 20% dintre cei care ar utiliza Revolut ar face-o pentru posibilitatea de a tranzac\u021biona criptomonede.<\/p>\n<p class=\"my-0\">Studiul a fost realizat online de c\u0103tre compania iSense Solutions pe un e\u0219antion de 990 de responden\u021bi din mediul urban. Datele sunt reprezentative pentru persoanele cu v\u00e2rsta de peste 18 ani din mediul urban din Rom\u00e2nia. Grad de eroare = +\/- 3,11%, la un nivel de \u00eencredere de 95%.<\/p>\n<h2 class=\"my-0\">Despre iSense Solutions<\/h2>\n<p class=\"my-0\">iSense Solutions \u2013 The Modern Consumer Company folose\u0219te cele mai recente tehnologii de sondare a consumatorului modern din Rom\u00e2nia. Compania a fost fondat\u0103 de Traian N\u0103stase \u0219i Andrei C\u00e2nda, speciali\u0219ti cu peste 14 ani de experien\u021b\u0103 \u00een domeniul cercet\u0103rii de pia\u021b\u0103 \u0219i cu o expertiz\u0103 academic\u0103 solid\u0103, fiind doctori \u00een Sociologie, respectiv Marketing. Mai multe informa\u021bii pute\u021bi g\u0103si pe\u00a0<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"http:\/\/www.isensesolutions.ro\/\" target=\"_blank\" rel=\"nofollow noopener\">www.isensesolutions.ro<\/a>\u00a0\u0219i\u00a0<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"http:\/\/www.researchromania.ro\/\" target=\"_blank\" rel=\"nofollow noopener\">www.researchromania.ro<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dou\u0103 treimi dintre rom\u00e2ni au declarat c\u0103 \u0219i-ar dori mai multe b\u0103nci digitalizate \u00een Rom\u00e2nia, conform unui studiu iSense Solutions desf\u0103\u0219urat \u00een luna iunie a acestui an, pe utilizatorii de internet din mediul urban. Studiul, lansat pentru a cerceta deschiderea rom\u00e2nilor \u00een leg\u0103tur\u0103 cu servicii moderne de banking, a investigat \u0219i care este notorietatea \u0219i [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-1464","post","type-post","status-publish","format-standard","hentry","category-comunicate-isense-solutions"],"_links":{"self":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts\/1464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/comments?post=1464"}],"version-history":[{"count":0,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts\/1464\/revisions"}],"wp:attachment":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/media?parent=1464"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/categories?post=1464"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/tags?post=1464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}