{"id":1331,"date":"2018-05-04T07:41:56","date_gmt":"2018-05-04T07:41:56","guid":{"rendered":"https:\/\/isensesolutions.com\/?p=1331"},"modified":"2025-05-24T20:46:15","modified_gmt":"2025-05-24T17:46:15","slug":"in-urma-unui-studiu-realizat-de-isense-solutions-lidl-face-o-mutare-neprevazuta-si-elimina-din-oferta-un-produs-destinat-consumului-alimentar","status":"publish","type":"post","link":"https:\/\/isensesolutions.com\/ro\/in-urma-unui-studiu-realizat-de-isense-solutions-lidl-face-o-mutare-neprevazuta-si-elimina-din-oferta-un-produs-destinat-consumului-alimentar\/","title":{"rendered":"\u00cen urma unui studiu realizat de iSense Solutions Lidl face o mutare neprev\u0103zut\u0103 \u0219i elimin\u0103 din ofert\u0103 un produs destinat consumului alimentar"},"content":{"rendered":"<p class=\"my-0\"><strong>Lidl Rom\u00e2nia a eliminat din ofert\u0103 ou\u0103le provenite de la g\u0103inile crescute \u00een baterii, oferind acum ou\u0103 care provin de la g\u0103ini crescute \u00een hale, la sol, \u00een sistem free range \u0219i \u00een sistem ecologic (categoriile 2, 1 \u0219i 0), anun\u021b\u0103 un comunicat al companiei.<\/strong><\/p>\n<p class=\"my-0\">Ou\u0103le provenite de la g\u0103ini crescute \u00een baterii au fost eliminate \u0219i din re\u021betele produselor achizi\u021bionate de la furnizori rom\u00e2ni, care au \u00een componen\u021ba lor ou\u0103, precizeaz\u0103 comunicatul.<\/p>\n<p class=\"my-0\">Conform unui studiu na\u021bional despre gradul de informare a rom\u00e2nilor cu privire la cifrele \u00eenscrise pe ou\u0103le din comer\u021b, doar 25% dintre rom\u00e2ni citesc \u00eentotdeauna cifrele care sunt \u00eensemnate pe ou\u0103le din magazine \u0219i doar 39% asociaz\u0103 cifrele cu modalitatea \u00een care au fost crescute g\u0103inile de la care provin. Cea mai mare parte a rom\u00e2nilor le asociaz\u0103 cu termenul de valabilitate (66%) sau cu data la care au fost produse (41%). \u00cen realitate, exist\u0103 4 categorii de ou\u0103 \u0219i doar doi din 10 rom\u00e2ni le cunosc pe toate.<\/p>\n<p><a href=\"https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/05\/lidl.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1334 size-full\" src=\"https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/05\/lidl.jpg\" alt=\"\" width=\"1200\" height=\"630\" srcset=\"https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/05\/lidl.jpg 1200w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/05\/lidl-300x158.jpg 300w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/05\/lidl-768x403.jpg 768w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/05\/lidl-1024x538.jpg 1024w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/05\/lidl-260x137.jpg 260w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><!--more--><\/p>\n<p class=\"my-0\">Conform aceluia\u0219i studiu, dintre toate categoriile de ou\u0103, cele mai potrivite pentru consum sunt considerate cele din categoria free range (marcate cu cifra 1), \u00een propor\u021bie de 49%, \u0219i cele ecologice (marcate cu cifra 0), \u00een propor\u021bie de 33%. Totodat\u0103, jum\u0103tate dintre p\u0103rin\u021bi cump\u0103r\u0103 ou\u0103 ecologice, at\u00e2t pentru ei, c\u00e2t \u0219i pentru copii, \u00een timp ce 2 din 10 rom\u00e2ni cump\u0103r\u0103 doar pentru copii.<\/p>\n<p class=\"my-0\">\u00cen ceea ce prive\u0219te criteriile de alegere a ou\u0103lor, prospe\u021bimea, aspectul, calitatea \u0219i condi\u021biile \u00een care tr\u0103iesc g\u0103inile sunt amintite \u00een cea mai mare propor\u021bie de segmentele de consumatori ce consum\u0103 ou\u0103 ecologice (categoria 0) \u0219i free range (categoria 1). Pentru consumatorii care consum\u0103 mai des ou\u0103 provenite de la g\u0103ini crescute \u00een hale (categoria 2) sau \u00een baterii (categoria 3), cele mai importante criterii de selec\u021bie sunt pre\u021bul \u0219i perioada de valabilitate. Cu toate acestea, conform studiului, un num\u0103r semnificativ de rom\u00e2ni consider\u0103 importante cifrele marcate pe coaja ou\u0103lor \u2013 73%.<\/p>\n<p class=\"my-0\">Conform studiului Lidl Rom\u00e2nia, doar jum\u0103tate dintre consumatori \u0219tiu c\u0103 pot afla despre categoria de ou\u0103 con\u021binut\u0103 de produse de pe etichetele acestora. Dintre cei care sunt aten\u021bi la acest detaliu, 40% prefer\u0103 ou\u0103 marcate cu cifra 1, adic\u0103 ou\u0103 provenite de la g\u0103ini crescute \u00een aer liber, urmate de ou\u0103le ecologice, marcate cu cifra 0, \u00een propor\u021bie de 18%.<\/p>\n<p class=\"my-0\">Studiul a fost desf\u0103\u0219urat cu sprijinul agen\u021biei iSense Solutions, pe un e\u0219antion de 1.001 de responden\u021bi, femei \u0219i b\u0103rba\u021bi, de peste 18 ani, din mediul urban, care au achizi\u021bionat ou\u0103 cu minim o lun\u0103 \u00eenainte de perioada de culegere a datelor. Marja de eroare +\/-3,1, la un nivel de \u00eencredere de 95%.<\/p>\n<p class=\"my-0\">\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014<\/p>\n<h2 class=\"my-0\">Despre iSense Solutions<\/h2>\n<p class=\"my-0\">iSense Solutions \u2013 The Modern Consumer Company folose\u0219te cele mai recente tehnologii de sondare a consumatorului modern din Rom\u00e2nia \u0219i ofer\u0103 servicii integrate de marketing: cercetare, consultan\u021b\u0103 \u00een marketing \u0219i comunicare, digital \u0219i v\u00e2nz\u0103ri. Compania a fost fondat\u0103 de Traian N\u0103stase \u0219i Andrei C\u00e2nda, speciali\u0219ti cu peste 12 ani de experien\u021b\u0103 \u00een domeniul cercet\u0103rii de pia\u021b\u0103 \u0219i cu o expertiz\u0103 academic\u0103 solid\u0103, fiind doctori \u00een Sociologie, respectiv Marketing. Mai multe informa\u021bii pute\u021bi g\u0103si pe\u00a0<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"http:\/\/www.isensesolutions.ro\/\" target=\"_blank\" rel=\"nofollow noopener\">www.isensesolutions.ro<\/a>\u00a0\u0219i\u00a0<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"http:\/\/www.researchromania.ro\/\" target=\"_blank\" rel=\"nofollow noopener\">www.researchromania.ro<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Sursa: <a href=\"http:\/\/www.mediafax.ro\" target=\"_blank\" rel=\"noopener\">mediafax.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lidl Rom\u00e2nia a eliminat din ofert\u0103 ou\u0103le provenite de la g\u0103inile crescute \u00een baterii, oferind acum ou\u0103 care provin de la g\u0103ini crescute \u00een hale, la sol, \u00een sistem free range \u0219i \u00een sistem ecologic (categoriile 2, 1 \u0219i 0), anun\u021b\u0103 un comunicat al companiei. Ou\u0103le provenite de la g\u0103ini crescute \u00een baterii au fost [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-1331","post","type-post","status-publish","format-standard","hentry","category-comunicate-isense-solutions"],"_links":{"self":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts\/1331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/comments?post=1331"}],"version-history":[{"count":0,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts\/1331\/revisions"}],"wp:attachment":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/media?parent=1331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/categories?post=1331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/tags?post=1331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}