{"id":1277,"date":"2018-03-23T14:46:34","date_gmt":"2018-03-23T14:46:34","guid":{"rendered":"https:\/\/isensesolutions.com\/?p=1277"},"modified":"2025-05-25T19:16:03","modified_gmt":"2025-05-25T16:16:03","slug":"inovatia-in-retail-din-perspectiva-consumatorului-modern","status":"publish","type":"post","link":"https:\/\/isensesolutions.com\/ro\/inovatia-in-retail-din-perspectiva-consumatorului-modern\/","title":{"rendered":"Inova\u021bia \u00een retail din perspectiva consumatorului modern"},"content":{"rendered":"<p style=\"font-weight: 400;\"><a href=\"https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/03\/save.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1279\" src=\"https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/03\/save-300x225.jpg\" alt=\"\" width=\"254\" height=\"190\" srcset=\"https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/03\/save-300x225.jpg 300w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/03\/save-120x90.jpg 120w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/03\/save-768x576.jpg 768w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/03\/save-1024x768.jpg 1024w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/03\/save-260x195.jpg 260w\" sizes=\"auto, (max-width: 254px) 100vw, 254px\" \/><\/a><\/p>\n<p class=\"my-0\">La conferin\u021ba Progresiv, Beyond Borders, Andrei C\u00e2nda, Managing Partner iSense Solutions, a prezentat studiul iSense Solutions Inova\u021bia \u00een retail din perspectiva consumatorului modern.<\/p>\n<p class=\"my-0\">Conceptul de inova\u021bie la cump\u0103r\u0103turi reprezint\u0103 pentru rom\u00e2nii din mediul urban \u00eembinarea \u00een mod practic a tehnologiei \u0219i a experien\u021belor pl\u0103cute. De exemplu, 39% dintre ace\u0219tia consider\u0103 c\u0103 inova\u021bia \u00eenseamn\u0103 o aplica\u021bie de loialitate, iar 36% consider\u0103 c\u0103 produsele noi \u00een magazine sunt un semn de inova\u021bie. Pentru 32% dintre ei, acest lucru \u00eenseamn\u0103 magazine complet automatizate, dup\u0103 modelul Amazon Go din str\u0103in\u0103tate.<\/p>\n<p class=\"my-0\">Motivele pentru care rom\u00e2nii din mediul urban folosesc deja aplica\u021bii pe mobil la cump\u0103r\u0103turile \u00een supermarketuri sau hypermarketuri sunt faptul c\u0103 pot cump\u0103ra mai rapid (52%), c\u0103 nu mai stau la coad\u0103 (43%) sau faptul c\u0103 tot procesul este mai u\u0219or (41%). Pe l\u00e2ng\u0103 aceste beneficii, 69% dintre rom\u00e2nii din mediul urban spun c\u0103 o aplica\u021bie de cump\u0103r\u0103turi i-ar putea ajuta s\u0103 vad\u0103 pre\u021bul exact al produselor \u0219i s\u0103 primeasc\u0103 puncte de loialitate, iar 57% spun c\u0103 i-ar putea ajuta s\u0103 vad\u0103 valoarea total\u0103 a co\u0219ului de cump\u0103r\u0103turi.<\/p>\n<p class=\"my-0\">Afl\u0103 mai multe despre preferin\u021bele rom\u00e2nilor \u00een privin\u021ba inova\u021biei \u00een retail desc\u0103rc\u00e2nd prezentarea de la urm\u0103torul link: <a href=\"https:\/\/drive.google.com\/file\/d\/1E0djFOXd7PwlqLeBKf6CaS4EobQT9Ums\/view\" target=\"_blank\" rel=\"noopener\">Inova\u021bia \u00een retail din perspectiva consumatorului modern<\/a><\/p>\n<h2 class=\"my-0\">Despre iSense Solutions<\/h2>\n<p class=\"my-0\">iSense Solutions \u2013 The Modern Consumer Company folose\u0219te cele mai recente tehnologii de sondare a consumatorului modern din Rom\u00e2nia. Compania a fost fondat\u0103 de Traian N\u0103stase \u0219i Andrei C\u00e2nda, speciali\u0219ti cu peste 12 ani de experien\u021b\u0103 \u00een domeniul cercet\u0103rii de pia\u021b\u0103 \u0219i cu o expertiz\u0103 academic\u0103 solid\u0103, fiind doctori \u00een Sociologie, respectiv Marketing. Mai multe informa\u021bii pute\u021bi g\u0103si pe\u00a0<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"http:\/\/www.isensesolutions.ro\/\" target=\"_blank\" rel=\"nofollow noopener\">www.isensesolutions.ro<\/a>\u00a0\u0219i\u00a0<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"http:\/\/www.researchromania.ro\/\" target=\"_blank\" rel=\"nofollow noopener\">www.researchromania.ro<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La conferin\u021ba Progresiv, Beyond Borders, Andrei C\u00e2nda, Managing Partner iSense Solutions, a prezentat studiul iSense Solutions Inova\u021bia \u00een retail din perspectiva consumatorului modern. Conceptul de inova\u021bie la cump\u0103r\u0103turi reprezint\u0103 pentru rom\u00e2nii din mediul urban \u00eembinarea \u00een mod practic a tehnologiei \u0219i a experien\u021belor pl\u0103cute. De exemplu, 39% dintre ace\u0219tia consider\u0103 c\u0103 inova\u021bia \u00eenseamn\u0103 o aplica\u021bie [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-1277","post","type-post","status-publish","format-standard","hentry","category-comunicate-isense-solutions"],"_links":{"self":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts\/1277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/comments?post=1277"}],"version-history":[{"count":0,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts\/1277\/revisions"}],"wp:attachment":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/media?parent=1277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/categories?post=1277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/tags?post=1277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}