{"id":1266,"date":"2018-03-23T12:53:34","date_gmt":"2018-03-23T12:53:34","guid":{"rendered":"https:\/\/isensesolutions.com\/?p=1266"},"modified":"2025-05-25T19:19:15","modified_gmt":"2025-05-25T16:19:15","slug":"studiu-isense-solutions-cat-de-atrasi-sunt-romanii-de-magazinele-online-straine","status":"publish","type":"post","link":"https:\/\/isensesolutions.com\/ro\/studiu-isense-solutions-cat-de-atrasi-sunt-romanii-de-magazinele-online-straine\/","title":{"rendered":"Studiu iSense Solutions: C\u00e2t de atra\u0219i sunt rom\u00e2nii de magazinele online str\u0103ine"},"content":{"rendered":"<p><a href=\"https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/03\/thgftg.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1269\" src=\"https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/03\/thgftg-300x225.png\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/03\/thgftg-300x225.png 300w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/03\/thgftg-120x90.png 120w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/03\/thgftg-768x575.png 768w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/03\/thgftg-260x195.png 260w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2018\/03\/thgftg.png 960w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p class=\"my-0\"><strong>Bucure\u0219ti, 23 martie 2018<\/strong>: Peste jum\u0103tate (59%) dintre tinerii sub 35 de ani din mediul urban au f\u0103cut cump\u0103r\u0103turi, \u00een ultimul an, pe cel pu\u021bin un magazin online din str\u0103in\u0103tate, cum ar fi Amazon, AliExpress, eBay sau Alibaba, arat\u0103 un studiu realizat de iSense Solutions. Cel mai popular este Amazon: 88% dintre rom\u00e2nii din mediul urban au auzit de acest retailer \u0219i 84% \u00eel vor prezent \u0219i pe pia\u021ba local\u0103.<\/p>\n<p class=\"my-0\">Topul popularit\u0103\u021bii este urmat de eBay, de care au auzit 84% dintre rom\u00e2nii din mediul urban, dar \u0219i de Alibaba (53%), AliExpress (51%), ASOS \u0219i Target (14%). \u00cen schimb, clasamentul v\u00e2nz\u0103rilor este complet diferit. \u00cen ultimele 12 luni, cei mai mul\u021bi rom\u00e2ni din mediul urban au f\u0103cut cump\u0103r\u0103turi online prin intermediul AliExpress (21%), \u00een timp ce doar 15% prin intermediul eBay, 14% \u2013 pe Amazon, iar 5% \u2013 pe Alibaba.<\/p>\n<p><!--more--><\/p>\n<p class=\"my-0\"><em>De\u0219i pia\u021ba de eCommerce din Rom\u00e2nia este \u00een continu\u0103 cre\u0219tere, iar retailerii online locali \u0219i-au diversificat tot mai mult ofertele, exist\u0103 o tenta\u021bie important\u0103 a platformelor interna\u021bionale de cump\u0103r\u0103turi online, \u00een special \u00een r\u00e2ndul tinerilor. Astfel, rom\u00e2nii, cu un apetit ridicat pentru shopping, sunt atra\u0219i de pre\u021burile avantajoase \u0219i de ofertele extrem de variate ale retailerilor online din str\u0103in\u0103tate, dar \u0219i de notorietatea unor branduri precum Amazon sau eBay, to\u021bi ace\u0219ti factori f\u0103c\u00e2nd din Rom\u00e2nia o pia\u021b\u0103 interesant\u0103 \u0219i cu mult poten\u021bial pentru ace\u0219ti gigan\u021bi<\/em>, spune Andrei C\u00e2nda, Managing Partner, iSense Solutions.<\/p>\n<p class=\"my-0\">Nu exist\u0103 diferen\u021be pe categoriile de v\u00e2rst\u0103 pentru Amazon \u0219i eBay, \u00een schimb semnificativ mai mul\u021bi tineri sub 35 de ani au auzit de AliExpress (81% vs. 37% dintre persoanele peste 35 de ani), AliBaba (62% vs. 49%), BestBuy (39% vs. 18%), ASOS (25% vs. 9%) \u0219i Etsy (21% vs. 4%). De asemenea, 32% dintre tinerii sub 35 de ani au f\u0103cut cump\u0103r\u0103turi pe AliExpress (vs. 16% dintre cei peste 35 de ani), iar 20% pe eBay (vs. 12%).<\/p>\n<p class=\"my-0\">Studiul a fost realizat online de c\u0103tre compania iSense Solutions pe un e\u0219antion de 546 de responden\u021bi din mediul urban, membri ai Panelului ResearchRomania.ro. Datele sunt reprezentative pentru persoanele cu v\u00e2rsta cuprins\u0103 \u00eentre 18-65 de ani din mediul urban din Rom\u00e2nia. Grad de eroare =\/-4.38% la un nivel de \u00eencredere de 95%.<\/p>\n<h2 class=\"my-0\">Despre iSense Solutions<\/h2>\n<p class=\"my-0\">iSense Solutions \u2013 The Modern Consumer Company folose\u0219te cele mai recente tehnologii de sondare a consumatorului modern din Rom\u00e2nia. Compania a fost fondat\u0103 de Traian N\u0103stase \u0219i Andrei C\u00e2nda, speciali\u0219ti cu peste 12 ani de experien\u021b\u0103 \u00een domeniul cercet\u0103rii de pia\u021b\u0103 \u0219i cu o expertiz\u0103 academic\u0103 solid\u0103, fiind doctori \u00een Sociologie, respectiv Marketing. Mai multe informa\u021bii pute\u021bi g\u0103si pe\u00a0<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"http:\/\/www.isensesolutions.ro\/\" target=\"_blank\" rel=\"nofollow noopener\">www.isensesolutions.ro<\/a>\u00a0\u0219i\u00a0<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"http:\/\/www.researchromania.ro\/\" target=\"_blank\" rel=\"nofollow noopener\">www.researchromania.ro<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bucure\u0219ti, 23 martie 2018: Peste jum\u0103tate (59%) dintre tinerii sub 35 de ani din mediul urban au f\u0103cut cump\u0103r\u0103turi, \u00een ultimul an, pe cel pu\u021bin un magazin online din str\u0103in\u0103tate, cum ar fi Amazon, AliExpress, eBay sau Alibaba, arat\u0103 un studiu realizat de iSense Solutions. Cel mai popular este Amazon: 88% dintre rom\u00e2nii din mediul [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-1266","post","type-post","status-publish","format-standard","hentry","category-comunicate-isense-solutions"],"_links":{"self":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts\/1266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/comments?post=1266"}],"version-history":[{"count":0,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts\/1266\/revisions"}],"wp:attachment":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/media?parent=1266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/categories?post=1266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/tags?post=1266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}