{"id":1120,"date":"2017-07-19T13:18:37","date_gmt":"2017-07-19T13:18:37","guid":{"rendered":"https:\/\/isensesolutions.com\/?p=1120"},"modified":"2025-05-25T20:32:29","modified_gmt":"2025-05-25T17:32:29","slug":"transavia-7-din-10-romani-consuma-saptamanal-carne-de-pui","status":"publish","type":"post","link":"https:\/\/isensesolutions.com\/ro\/transavia-7-din-10-romani-consuma-saptamanal-carne-de-pui\/","title":{"rendered":"Transavia: 7 din 10 rom\u00e2ni consum\u0103 s\u0103pt\u0103m\u00e2nal carne de pui"},"content":{"rendered":"<p class=\"my-0\">Carnea de pui r\u0103m\u00e2ne \u00een topul preferin\u021belor rom\u00e2nilor, 7 din 10 consumatori sus\u021bin\u00e2nd c\u0103 o utilizeaz\u0103 pentru preg\u0103tirea meselor de mai multe ori pe s\u0103pt\u0103m\u00e2n\u0103. Totodat\u0103, 95% dintre persoanele care g\u0103tesc cel pu\u021bin s\u0103pt\u0103m\u00e2nal consum\u0103 acest tip de carne, arat\u0103 un studiu realizat de iSense Solutions \u0219i Transavia.<\/p>\n<p class=\"my-0\">Hypermarketurile \u0219i supermarketurile r\u0103m\u00e2n cele mai frecventate locuri de unde rom\u00e2nii aleg s\u0103 cumpere carnea de pui (77%), \u00een timp ce magazinele fizice specializate (49%) \u0219i magazinele alimentare obi\u0219nuite (46%) sunt preferate de un num\u0103r mult mai mic de persoane.<\/p>\n<p class=\"my-0\">Totodat\u0103, 94% dintre rom\u00e2ni prefer\u0103 s\u0103 cumpere carne proasp\u0103t\u0103 refrigerat\u0103 \u00een detrimentul celei congelate, pentru care a optat un procent de doar 27%, format \u00een special din tineri cu v\u00e2rste cuprinse \u00eentre 18 \u0219i 25 de ani.<\/p>\n<p class=\"my-0\">Motiv\u00e2nd alegerea frecvent\u0103 a c\u0103rnii de pui \u00een alimenta\u021bia lor, rom\u00e2nii sus\u021bin c\u0103 aceasta este un aliment care se g\u0103te\u0219te u\u0219or (71%), are gust bun (62%) \u0219i este o carne slab\u0103, cu pu\u021bine calorii (57%). Cei mai mul\u021bi dintre rom\u00e2ni asociaz\u0103 acest tip de carne cu aportul caloric sc\u0103zut, con\u021binutul mic de gr\u0103simi \u0219i via\u021ba s\u0103n\u0103toas\u0103. Consumatorii ocazionali percep carnea de pui ca fiind bogat\u0103 \u00een vitamine.<\/p>\n<p class=\"my-0\">Tipurile de carne de pui utilizate cel mai des \u00een buc\u0103t\u0103riile rom\u00e2nilor sunt pieptul de pui (82%), pulpele superioare de pui (77%) \u0219i pulpele inferioare de pui (72%), \u00eens\u0103 \u0219i alte categorii precum fic\u0103\u021beii, aripioarele \u0219i pipotele sunt pe placul acestora. Modalitatea prin care ace\u0219tia prefer\u0103 s\u0103 le g\u0103teasc\u0103 frecvent sunt la cuptor (81%), \u00een m\u00e2ncare (75%) \u0219i la gr\u0103tar (68%).<\/p>\n<p class=\"my-0\">Rom\u00e2nii sunt deschi\u0219i \u0219i c\u0103tre buc\u0103t\u0103riile interna\u021bionale, iar cea mai apreciat\u0103 este buc\u0103t\u0103ria italian\u0103 (68%), urmat\u0103 de cea greceasc\u0103 (37%) \u0219i cea fran\u021buzeasc\u0103 (36%).<\/p>\n<p class=\"my-0\">Studiul a fost efectuat \u00een parteneriat cu compania de cercetare de pia\u021b\u0103 iSense Solutions pe un e\u0219antion de 520 de persoane, b\u0103rba\u021bi \u0219i femei cu v\u00e2rste de peste 18 ani, din mediul urban, care obi\u0219nuiesc s\u0103 g\u0103teasc\u0103 cel pu\u021bin o dat\u0103 pe s\u0103pt\u0103m\u00e2n\u0103.<\/p>\n<p class=\"my-0\">Transavia are o produc\u021bie anual\u0103 de peste 70.000 de tone de carne de pui \u0219i dispune de 314 hale \u00een 24 ferme de cre\u0219tere a p\u0103s\u0103rilor, 4 ferme vegetale, o fabric\u0103 de nutre\u021buri combinate, 3 abatoare performante de ultim\u0103 genera\u021bie \u0219i o fabric\u0103 de procesare a c\u0103rnii. 15% din produc\u021bia anual\u0103 a companiei merge pe pia\u021ba de export, \u00een mai multe \u021b\u0103ri europene, precum Marea Britanie, Irlanda, Fran\u021ba, Olanda, Ungaria, Grecia, Slovacia, Bulgaria, Spania \u0219i Croa\u021bia.<\/p>\n<p class=\"my-0\">Detaliile pot fi vizualizate \u00een infograficul: Studiu asupra consumului de carne de pui din Rom\u00e2nia, acces\u00e2nd linkul:\u00a0<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"https:\/\/isensesolutions.com\/infografic_transavia_isensesolutions\/\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/isensesolutions.com\/infografic_transavia_isensesolutions\/<\/a><\/p>\n<h2 class=\"my-0\">Despre iSense Solutions<\/h2>\n<p class=\"my-0\">iSense Solutions \u2013 The Modern Consumer Company folose\u0219te cele mai recente tehnologii de sondare a consumatorului modern din Rom\u00e2nia \u0219i ofer\u0103 servicii integrate de marketing: cercetare, consultan\u021b\u0103 \u00een marketing \u0219i comunicare, digital \u0219i v\u00e2nz\u0103ri. Compania a fost fondat\u0103 de Traian N\u0103stase \u0219i Andrei C\u00e2nda, speciali\u0219ti cu peste 12 ani de experien\u021b\u0103 \u00een domeniul cercet\u0103rii de pia\u021b\u0103 \u0219i cu o expertiz\u0103 academic\u0103 solid\u0103, fiind doctori \u00een Sociologie, respectiv Marketing. Mai multe informa\u021bii pute\u021bi g\u0103si pe\u00a0<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"http:\/\/www.isensesolutions.ro\/\" target=\"_blank\" rel=\"nofollow noopener\">www.isensesolutions.ro<\/a>\u00a0\u0219i\u00a0<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"http:\/\/www.researchromania.ro\/\" target=\"_blank\" rel=\"nofollow noopener\">www.researchromania.ro<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carnea de pui r\u0103m\u00e2ne \u00een topul preferin\u021belor rom\u00e2nilor, 7 din 10 consumatori sus\u021bin\u00e2nd c\u0103 o utilizeaz\u0103 pentru preg\u0103tirea meselor de mai multe ori pe s\u0103pt\u0103m\u00e2n\u0103. Totodat\u0103, 95% dintre persoanele care g\u0103tesc cel pu\u021bin s\u0103pt\u0103m\u00e2nal consum\u0103 acest tip de carne, arat\u0103 un studiu realizat de iSense Solutions \u0219i Transavia. Hypermarketurile \u0219i supermarketurile r\u0103m\u00e2n cele mai frecventate [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-1120","post","type-post","status-publish","format-standard","hentry","category-comunicate-isense-solutions"],"_links":{"self":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts\/1120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/comments?post=1120"}],"version-history":[{"count":0,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts\/1120\/revisions"}],"wp:attachment":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/media?parent=1120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/categories?post=1120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/tags?post=1120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}