{"id":1103,"date":"2017-05-30T08:48:04","date_gmt":"2017-05-30T08:48:04","guid":{"rendered":"https:\/\/isensesolutions.com\/?p=1103"},"modified":"2025-05-25T20:39:50","modified_gmt":"2025-05-25T17:39:50","slug":"studiu-isense-solutions-romanii-prefera-litoralul-romanesc-pentru-vacanta-de-vara","status":"publish","type":"post","link":"https:\/\/isensesolutions.com\/ro\/studiu-isense-solutions-romanii-prefera-litoralul-romanesc-pentru-vacanta-de-vara\/","title":{"rendered":"Studiu iSense Solutions: Rom\u00e2nii prefer\u0103 litoralul rom\u00e2nesc pentru vacan\u021ba de var\u0103"},"content":{"rendered":"<p><strong><a href=\"https:\/\/isensesolutions.com\/wp-content\/uploads\/2017\/05\/vacaciones-1200x800-1024x683.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1104 size-full\" src=\"https:\/\/isensesolutions.com\/wp-content\/uploads\/2017\/05\/vacaciones-1200x800-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/isensesolutions.com\/wp-content\/uploads\/2017\/05\/vacaciones-1200x800-1024x683.jpg 1024w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2017\/05\/vacaciones-1200x800-1024x683-300x200.jpg 300w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2017\/05\/vacaciones-1200x800-1024x683-768x512.jpg 768w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2017\/05\/vacaciones-1200x800-1024x683-260x173.jpg 260w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/strong><\/p>\n<p class=\"my-0\"><strong>Bucure\u0219ti, 30 mai 2017<\/strong>: Opt din zece rom\u00e2ni din mediul urban (82%) spun c\u0103 vor pleca \u00een vacan\u021b\u0103 \u00een aceast\u0103 var\u0103, litoralul r\u0103m\u00e2n\u00e2nd destina\u021bia preferat\u0103 (32%), arat\u0103 un studiu realizat de compania iSense Solutions. De asemenea, bugetul mediu alocat vacan\u021bei de var\u0103 a crescut anul acesta la 1.853 RON, fa\u021b\u0103 de 1.616 RON \u00een 2016.<\/p>\n<p class=\"my-0\">C\u00e2nd vine vorba de destina\u021biile alese, 4 rom\u00e2ni din 10 (39%) prefer\u0103 s\u0103 mearg\u0103 \u00een vacan\u021b\u0103 \u00een afara \u021b\u0103rii, \u00een timp ce doar 16% au declarat c\u0103 vor pleca la mare \u00een str\u0103in\u0103tate. Alte destina\u021bii \u00een care rom\u00e2nii se vor relaxa \u00een urm\u0103toarele luni sunt muntele (25%) \u0219i ora\u0219ele sau obiectivele turistice din \u021bar\u0103 (22%). De asemenea, 14% opteaz\u0103 pentru vacan\u021be de tip circuit care presupun vizitarea mai multor locuri.<\/p>\n<p class=\"my-0\">Vacan\u021bele sunt un beneficiu la care rom\u00e2nii nu doresc s\u0103 renun\u021be, de aceea un num\u0103r at\u00e2t de mare dintre ace\u0219tia aleg s\u0103 \u00ee\u0219i petreac\u0103 zilele libere al\u0103turi de familie \u0219i prieteni, departe de cas\u0103. \u00cen acela\u0219i timp, rom\u00e2nii prefer\u0103 \u00een continuare concediile \u00een \u021bar\u0103 din considerente financiare sau datorit\u0103 proximit\u0103\u021bii, av\u00e2nd \u00een vedere c\u0103 tot mai multe destina\u021bii au devenit mai accesibile, \u00een urma deschiderii de noi rute aeriene la nivel local, spune Traian N\u0103stase, Managing Partner iSense Solutions.<\/p>\n<p class=\"my-0\">Potrivit studiului, 64% dintre cei care pleac\u0103 \u00een vacan\u021b\u0103 opteaz\u0103 pentru ma\u0219ina personal\u0103 pentru a ajunge la destina\u021bie, \u00een timp ce 20% prefer\u0103 avionul \u0219i 15%, trenul. Tot mai mul\u021bi rom\u00e2ni au ales avionul ca mijloc de transport \u00een compara\u021bie cu anul trecut (20% vs 15% \u00een 2016).<\/p>\n<p class=\"my-0\">\u00cen ceea ce prive\u0219te persoanele cu care doresc rom\u00e2nii s\u0103-\u0219i \u00eempart\u0103 concediul, 72% dintre ace\u0219tia vor pleca \u00een vacan\u021ba de var\u0103 cu so\u021bul\/so\u021bia sau partenerul\/a, \u00een timp ce 32% \u0219i-l vor petrece cu copiii \u0219i 21%, cu prietenii. Se observ\u0103 c\u0103 anul acesta mai pu\u021bini rom\u00e2ni prefer\u0103 compania prietenilor \u00een vacan\u021b\u0103: 21% fa\u021b\u0103 de 28% \u00een 2016.<\/p>\n<p class=\"my-0\">\u00cen plus, spre deosebire de anul trecut, un num\u0103r mai mare de rom\u00e2ni (43%) au ales destina\u021bia de vacan\u021b\u0103 cu cel pu\u021bin 3 luni \u00eenainte de plecare, comparativ cu doar 32% \u00een 2016. Cele mai importante surse de inspira\u021bie \u00een alegerea vacan\u021bei pentru aceast\u0103 var\u0103 au fost: prietenii (52%), site-urile generale de pe internet (37%), site-urile de rezerv\u0103ri online (30%), re\u021belele de socializare (22%) \u0219i agen\u021biile de turism (19%).<\/p>\n<p class=\"my-0\">Totodat\u0103, \u00een compara\u021bie cu anul trecut, mai mul\u021bi rom\u00e2ni s-au informat de pe site-urile de rezerv\u0103ri online (30% vs 22% \u00een 2016) \u0219i re\u021belele de socializare (22% vs 17% \u00een 2016), femeile apel\u00e2nd la canalele de social media \u00eentr-o propor\u021bie mai mare ca b\u0103rba\u021bii (26% vs 18% b\u0103rba\u021bi).<\/p>\n<p class=\"my-0\">Studiul a fost realizat online de c\u0103tre compania iSense Solutions pe un e\u0219antion de 907 de responden\u021bi, membri ai Panelului ResearchRomania.ro. Datele sunt reprezentative pentru persoanele cu v\u00e2rsta \u00eentre 18-65 ani, din mediul urban din Rom\u00e2nia, iar culegerea datelor a fost realizat\u0103 \u00een luna mai 2017. Rezultatele au un grad de eroare de +\/-3.25%, la un nivel de \u00eencredere de 95%.<\/p>\n<p class=\"my-0\">Despre iSense Solutions<\/p>\n<p class=\"my-0\">iSense Solutions The Modern Consumer Company folose\u0219te cele mai recente tehnologii de sondare a consumatorului modern din Rom\u00e2nia \u0219i ofer\u0103 servicii integrate de marketing: cercetare, consultan\u021b\u0103 \u00een marketing \u0219i comunicare, digital \u0219i v\u00e2nz\u0103ri. Compania a fost fondat\u0103 de Traian N\u0103stase \u0219i Andrei C\u00e2nda, speciali\u0219ti cu peste 12 ani de experien\u021b\u0103 \u00een domeniul cercet\u0103rii de pia\u021b\u0103 \u0219i cu o expertiz\u0103 academic\u0103 solid\u0103, fiind doctori \u00een Sociologie, respectiv Marketing. Mai multe informa\u021bii pute\u021bi g\u0103si pe\u00a0<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"http:\/\/www.isensesolutions.ro\/\" target=\"_blank\" rel=\"nofollow noopener\">www.isensesolutions.ro<\/a>\u00a0\u0219i\u00a0<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"http:\/\/www.researchromania.ro\/\" target=\"_blank\" rel=\"nofollow noopener\">www.researchromania.ro<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bucure\u0219ti, 30 mai 2017: Opt din zece rom\u00e2ni din mediul urban (82%) spun c\u0103 vor pleca \u00een vacan\u021b\u0103 \u00een aceast\u0103 var\u0103, litoralul r\u0103m\u00e2n\u00e2nd destina\u021bia preferat\u0103 (32%), arat\u0103 un studiu realizat de compania iSense Solutions. De asemenea, bugetul mediu alocat vacan\u021bei de var\u0103 a crescut anul acesta la 1.853 RON, fa\u021b\u0103 de 1.616 RON \u00een 2016. [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-1103","post","type-post","status-publish","format-standard","hentry","category-comunicate-isense-solutions"],"_links":{"self":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts\/1103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/comments?post=1103"}],"version-history":[{"count":0,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts\/1103\/revisions"}],"wp:attachment":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/media?parent=1103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/categories?post=1103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/tags?post=1103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}