{"id":1085,"date":"2017-05-16T07:45:07","date_gmt":"2017-05-16T07:45:07","guid":{"rendered":"https:\/\/isensesolutions.com\/?p=1085"},"modified":"2025-05-25T20:50:19","modified_gmt":"2025-05-25T17:50:19","slug":"studiu-gpec-ce-preferinte-au-romanii-in-materie-de-cumparaturi-online","status":"publish","type":"post","link":"https:\/\/isensesolutions.com\/ro\/studiu-gpec-ce-preferinte-au-romanii-in-materie-de-cumparaturi-online\/","title":{"rendered":"Studiu GPeC: Ce preferin\u021be au rom\u00e2nii \u00een materie de cump\u0103r\u0103turi online"},"content":{"rendered":"<p class=\"my-0\"><strong>Cump\u0103r\u0103torii online viziteaz\u0103 pu\u021bine magazine pe parcursul unui an (doar 9), dar cu o frecven\u021b\u0103 ridicat\u0103<\/strong><\/p>\n<ul>\n<li class=\"my-0\"><strong>eMAG, OLX \u0219i elefant.ro, platformele online de pe care rom\u00e2nii cump\u0103r\u0103 cel mai des<\/strong><\/li>\n<li class=\"my-0\"><strong>Pre\u021bul, cel mai important criteriu \u00een alegerea unui magazin online<\/strong><\/li>\n<li class=\"my-0\"><strong>Produsele \u0219i serviciile preferate de rom\u00e2ni: electronice \u0219i electrocasnice, produse software \u0219i hardware, \u00eembr\u0103c\u0103minte, \u00eenc\u0103l\u021b\u0103minte, cosmetice \u0219i produse farmaceutice<\/strong><\/li>\n<\/ul>\n<p class=\"my-0\"><em>Bucure\u0219ti, 16 mai<\/em><\/p>\n<p class=\"my-0\">Conform unei analize realizate de GPeC \u0219i iSense Solutions, \u00een medie cump\u0103r\u0103torii viziteaz\u0103 magazinele online de 3-4 ori pe s\u0103pt\u0103m\u00e2n\u0103 \u0219i 77% dintre ace\u0219tia fac cump\u0103r\u0103turi de cel pu\u021bin dou\u0103 ori \u00eentr-un an de la acela\u0219i magazin. Atunci c\u00e2nd aleg un magazin online, rom\u00e2nii sunt aten\u021bi la pre\u021bul serviciilor sau al produselor \u0219i aleg s\u0103 fac\u0103 cump\u0103r\u0103turi online pentru a economisi timp.<\/p>\n<p class=\"my-0\">Cei ce nu cump\u0103r\u0103 viziteaz\u0103 magazinele online de aproximativ 5 ori pe an. Totu\u0219i, 64% dintre ace\u0219tia nu inten\u021bioneaz\u0103 s\u0103 fac\u0103 cump\u0103r\u0103turi online \u00een urm\u0103toarele 3 luni, principalele motive fiind teama c\u0103 produsele v\u00e2ndute online nu corespund realit\u0103\u021bii (69%), imposibilitatea test\u0103rii produselor achizi\u021bionate (53%), sau poten\u021bialul fraud\u0103rii (51%).<\/p>\n<h2 class=\"my-0\">De unde cump\u0103r\u0103 rom\u00e2nii cel mai des de pe internet<\/h2>\n<p class=\"my-0\">eMAG ocup\u0103 prima pozi\u021bie \u00een topul site-urilor de pe care rom\u00e2nii cump\u0103r\u0103 cel mai des, fiind preferat de 58% dintre cump\u0103r\u0103torii online. Clasamentul continu\u0103 cu site-ul de anun\u021buri OLX \u0219i retailerul online elefant.ro, cu 12%. Aceia\u0219i juc\u0103tori ocup\u0103 primele 3 pozi\u021bii \u0219i \u00een topul platformelor online de pe care rom\u00e2nii au f\u0103cut cump\u0103r\u0103turi \u00een ultimele 12 luni, 73% (eMAG), 31% (OLX) \u0219i 26% (elefant.ro). Clasamentul continu\u0103 cu Okazii.ro (18%) \u0219i H&amp;M (17%).<\/p>\n<p class=\"my-0\">eMAG (55%), elefant.ro (16%) \u0219i OLX.ro (14%) sunt tot primele 3 site-uri de pe care rom\u00e2nii au cump\u0103rat \u00een ultimele 12 luni de cel pu\u021bin 2 ori. \u00cen clasament urmeaz\u0103 H&amp;M (8%) \u0219i Fashion Days (7%).<\/p>\n<h2 class=\"my-0\">Ce produse \u0219i servicii cump\u0103r\u0103 rom\u00e2nii online<\/h2>\n<p class=\"my-0\">Cu o medie de 3 ori pe an, 90% dintre responden\u021bii studiului prefer\u0103 s\u0103 achizi\u021bioneze din mediul online produse electronice \u0219i electrocasnice. Clasamentul continu\u0103 cu achizi\u021bia de computere, accesorii, software \u0219i hardware (82%), \u00eembr\u0103c\u0103minte \u0219i \u00eenc\u0103l\u021b\u0103minte (80%), cosmetice \u0219i produse farmaceutice (77%), sejururi \u0219i servicii de turism (70%), servicii \u00een domeniul telecomunica\u021biilor (69%), c\u0103r\u021bi, reviste \u0219i DVD-uri (67%) sau produse alimentare \u0219i catering (55%).<\/p>\n<p class=\"my-0\">\u00centr-un an, cele mai mari sume alocate de rom\u00e2ni pentru cump\u0103r\u0103turile online sunt \u00een turism (1.313 lei \/ an), pentru achizi\u021bia de electronice \u0219i electrocasnice (1.076 lei \/ an), accesorii auto (818 lei \/ an), calculatoare, produse software \u0219i hardware (793 lei \/ an) sau mobil\u0103 \u0219i decora\u021biuni interioare (715 lei \/ an).<\/p>\n<p><a href=\"https:\/\/isensesolutions.com\/wp-content\/uploads\/2017\/05\/motivele-achizitiei.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1089 size-full\" src=\"https:\/\/isensesolutions.com\/wp-content\/uploads\/2017\/05\/motivele-achizitiei.png\" alt=\"\" width=\"1378\" height=\"827\" srcset=\"https:\/\/isensesolutions.com\/wp-content\/uploads\/2017\/05\/motivele-achizitiei.png 1378w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2017\/05\/motivele-achizitiei-300x180.png 300w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2017\/05\/motivele-achizitiei-768x461.png 768w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2017\/05\/motivele-achizitiei-1024x615.png 1024w, https:\/\/isensesolutions.com\/wp-content\/uploads\/2017\/05\/motivele-achizitiei-260x156.png 260w\" sizes=\"auto, (max-width: 1378px) 100vw, 1378px\" \/><\/a><\/p>\n<h2 class=\"my-0\">Motivele achizi\u021biei din mediul online<\/h2>\n<p class=\"my-0\">72% dintre responden\u021bi aleg un magazin online pentru a economisi timp. 51% dintre rom\u00e2ni prefer\u0103 shopping-ul online pentru varietatea mare de produse g\u0103site \u0219i posibilitatea de a compara u\u0219or ofertele propuse. Pentru aproape jum\u0103tate dintre cump\u0103r\u0103torii online, 48%, pre\u021burile mai accesibile sunt principalul factor de selec\u021bie al unui magazin online, \u00een timp ce 43% dintre ace\u0219tia spun c\u0103 \u0219i-au g\u0103sit produsul dorit doar pe internet. 41% dintre responden\u021bi apeleaz\u0103 la ofertele magazinelor online din comoditate, \u00een timp ce 6% dintre ace\u0219tia consider\u0103 cump\u0103r\u0103turile online ca fiind cele mai populare.<\/p>\n<p class=\"my-0\">Atunci c\u00e2nd aleg s\u0103 achizi\u021bioneze un produs de pe un anumit site, principalele criterii de evaluare sunt: pre\u021bul produsului, \u00eencrederea pe care o ofer\u0103 magazinului online, timpul de livrare, calitatea informa\u021biilor de pe site \u0219i u\u0219urin\u021ba procesului de cump\u0103rare.<\/p>\n<h2 class=\"my-0\">Metode de plat\u0103 cel mai des folosite<\/h2>\n<p class=\"my-0\">Plata \u00een numerar la primirea coletului este pentru 78% dintre responden\u021bi metoda preferat\u0103. 50% dintre cei chestiona\u021bi men\u021bioneaz\u0103 c\u0103 pl\u0103tesc \u0219i online folosind cardul, urmat\u0103 de plata \u00een numerar la sediul magazinului, 17%. Pentru transferul bancar sau folosirea serviciilor de bani virtuali opteaz\u0103 9% dintre rom\u00e2nii chestiona\u021bi.<\/p>\n<p class=\"my-0\">\u00cen ceea ce prive\u0219te plata online, lipsa \u00eencrederii \u00een magazine este principalul motiv pentru care rom\u00e2nii nu folosesc cardurile bancare. Frauda se claseaz\u0103 pe locul secund, \u00een timp ce timpul lung de recuperare a banilor \u00een cazul unui retur este un alt motiv suficient de puternic pentru a nu realiza pl\u0103\u021bi online cu cardul.<\/p>\n<p class=\"my-0\">Suma maxim\u0103 medie pe care rom\u00e2nii au pl\u0103tit-o folosind cardul bancar a fost de 1.486 lei.<\/p>\n<h2 class=\"my-0\">Fidelizarea clien\u021bilor<\/h2>\n<p class=\"my-0\">\u00cen ceea ce prive\u0219te fidelizarea clien\u021bilor, 13% dintre responden\u021bii studiului nu au cump\u0103rat \u00een ultimul an de la acela\u0219i magazin online pentru c\u0103 nu au g\u0103sit produsul sau serviciul c\u0103utat (54%), au g\u0103sit oferte mai bune \u00een alt\u0103 parte (27%) sau nu au fost mul\u021bumi\u021bi de serviciile magazinului (3%). De asemenea, 72% dintre responden\u021bii studiului declar\u0103 c\u0103 ar avea mai mult\u0103 \u00eencredere \u00een a face cump\u0103r\u0103turi online dac\u0103 ar exista o asocia\u021bie care s\u0103 reprezinte interesele consumatorilor.<\/p>\n<p class=\"my-0\">Atunci c\u00e2nd opteaz\u0103 spre achizi\u021biile online, rom\u00e2nii sunt aten\u021bi \u0219i la condi\u021biile de garan\u021bie \u0219i servisare (84%), politica de retur a magazinului (80%), informa\u021bii despre procesul de cump\u0103rare \u0219i modalitatea de plat\u0103 (76%).<\/p>\n<p class=\"my-0\">Cercetarea a fost realizat\u0103 \u00een luna aprilie 2017 pe un e\u0219antion reprezentativ urban format din 1.012 responden\u021bi selecta\u021bi din panelul online researchromania.ro, persoane cu v\u00e2rsta peste 18 ani, utilizatori de internet. Ini\u021biatorii proiectului sunt GPeC, cel mai mare eveniment de eCommerce din Europa de Sud-Est, \u0219i compania de cercetare iSense Solutions The Modern Consumer Company.<\/p>\n<p class=\"my-0\">Pentru mai multe informa\u021bii asupra cercet\u0103rii, pute\u021bi vizita site-ul\u00a0<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"http:\/\/www.gpec.ro\/\" target=\"_blank\" rel=\"nofollow noopener\">www.gpec.ro<\/a>\u00a0sau\u00a0<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"http:\/\/www.isensesolutions.ro\/\" target=\"_blank\" rel=\"nofollow noopener\">www.isensesolutions.ro<\/a><\/p>\n<p class=\"my-0\">Contact pres\u0103:<\/p>\n<p class=\"my-0\">Alexandra Pahomi<\/p>\n<p class=\"my-0\"><a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"mailto:alexandra@prsteps.com\" target=\"_blank\" rel=\"nofollow noopener\">alexandra@prsteps.com<\/a>\u00a0| +40 729 00 39 56<\/p>\n<p class=\"my-0\">\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014-<\/p>\n<p class=\"my-0\">GPeC 2017, edi\u021bia de 12 ani, este un eveniment Powered by FAN Courier<\/p>\n<p class=\"my-0\">Sus\u021binut de: <a href=\"https:\/\/www.brightagency.ro\/\" target=\"_blank\" rel=\"noopener\">Bright Agency<\/a>, <a href=\"https:\/\/www.dpd.com\/ro\" target=\"_blank\" rel=\"noopener\">DPD Rom\u00e2nia<\/a>, <a href=\"https:\/\/dwf.ro\/\" target=\"_blank\" rel=\"noopener\">DWF \u2013 Digital Workforce<\/a>, <a href=\"https:\/\/www.frisbo.ro\/\" target=\"_blank\" rel=\"noopener\">Frisbo<\/a>, Glami, iSense Solutions, <a href=\"https:\/\/www.mediapost-hitmail.ro\/\" target=\"_blank\" rel=\"noopener\">Mediapost Hit Mail<\/a>, <a href=\"https:\/\/www.newblack.ro\/\" target=\"_blank\" rel=\"noopener\">New Black<\/a>, <a href=\"https:\/\/www.newsman.ro\/\" target=\"_blank\" rel=\"noopener\">NewsMAN<\/a>, <a href=\"https:\/\/www.rtbhouse.com\/\" target=\"_blank\" rel=\"noopener\">RTB House<\/a>, <a href=\"https:\/\/www.targetweb.ro\/\" target=\"_blank\" rel=\"noopener\">TargetWeb<\/a><\/p>\n<p class=\"my-0\">Recommended Payment Processor Partner: mobilPay<\/p>\n<p class=\"my-0\">Official Radio: Kiss FM<\/p>\n<p class=\"my-0\">Limousine Service: CityLimo<\/p>\n<p class=\"my-0\">Partener media principal: ecomTEAM<\/p>\n<p class=\"my-0\">\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014-<\/p>\n<h2 class=\"my-0\">Despre iSense Solutions<\/h2>\n<p class=\"my-0\">iSense Solutions The Modern Consumer Company folose\u0219te cele mai recente tehnologii de sondare a consumatorului modern din Rom\u00e2nia \u0219i ofer\u0103 servicii integrate de marketing: cercetare, consultan\u021b\u0103 \u00een marketing \u0219i comunicare, digital \u0219i v\u00e2nz\u0103ri. Compania a fost fondat\u0103 de Traian N\u0103stase \u0219i Andrei C\u00e2nda, speciali\u0219ti cu peste 12 ani de experien\u021b\u0103 \u00een domeniul cercet\u0103rii de pia\u021b\u0103 \u0219i cu o expertiz\u0103 academic\u0103 solid\u0103, fiind doctori \u00een Sociologie, respectiv Marketing. Mai multe informa\u021bii pute\u021bi g\u0103si pe\u00a0<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"http:\/\/www.isensesolutions.ro\/\" target=\"_blank\" rel=\"nofollow noopener\">www.isensesolutions.ro<\/a>\u00a0\u0219i\u00a0<a class=\"break-word hover:text-super hover:decoration-super dark:hover:text-superDark dark:hover:decoration-superDark underline decoration-from-font underline-offset-1 transition-all duration-300\" href=\"http:\/\/www.researchromania.ro\/\" target=\"_blank\" rel=\"nofollow noopener\">www.researchromania.ro<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cump\u0103r\u0103torii online viziteaz\u0103 pu\u021bine magazine pe parcursul unui an (doar 9), dar cu o frecven\u021b\u0103 ridicat\u0103 eMAG, OLX \u0219i elefant.ro, platformele online de pe care rom\u00e2nii cump\u0103r\u0103 cel mai des Pre\u021bul, cel mai important criteriu \u00een alegerea unui magazin online Produsele \u0219i serviciile preferate de rom\u00e2ni: electronice \u0219i electrocasnice, produse software \u0219i hardware, \u00eembr\u0103c\u0103minte, \u00eenc\u0103l\u021b\u0103minte, [&hellip;]<\/p>\n","protected":false},"author":76,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-1085","post","type-post","status-publish","format-standard","hentry","category-comunicate-isense-solutions"],"_links":{"self":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts\/1085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/comments?post=1085"}],"version-history":[{"count":0,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/posts\/1085\/revisions"}],"wp:attachment":[{"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/media?parent=1085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/categories?post=1085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isensesolutions.com\/ro\/wp-json\/wp\/v2\/tags?post=1085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}